Company: UBM DeusM, New York, NY
Company Description: UBM DeusM is an integrated marketing services company, targeting the fastest growing segment of the online publishing industry: business social media. UBM DeusM employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough publishing platform, to enable marketers to quickly and profitably set up specialized communities for their target customers.
Nomination Category: Video and Film Categories
Nomination Sub Category: Sales: Technology

Nomination Title: InformationWeek’s Community Activation Platform Video

The date on which this nominated production was first distributed or otherwise made public:

September 2011

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

InformationWeek’s Community Activation Platform (CAP), created in the summer of 2011, is a revolutionary integrated marketing program that allows companies to sponsor an online community on an exclusive basis with 100% share of voice and ownership of the audience. The goal of InformationWeek’s CAP video was to communicate the power of InformationWeek’s CAP product to potential clients digitally, thereby increasing sales of InformationWeek’s CAP.

InformationWeek’s CAP video delivered unprecedented results. After the release of InformationWeek’s CAP video, 15 CAP programs were sold in three months, tripling its sales of the previous three months, and converting 28% of its prospects to sales. InformationWeek is forecast to sell a minimum of 50 CAP programs by the end of 2012.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City:

Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Stephen Saunders – Managing Director, UBM DeusM
Matt Conner – Executive Producer, UBM DeusM
Ken Surabian –Design Director, UBM DeusM