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Company: SamsonPR, Napa, CA
Company Description: SamsonPR is a B2B PR agency.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Media & Entertainment - Medium
 Nomination Title: TuneIn
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 176 words used.
- TuneIn is a one-stop-shop for live and on-demand access to local, national and global digital entertainment.
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TuneIn is one of the most widely used streaming audio platforms in the world, with more than 75 million monthly active users.
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TuneIn received a large investment from Innovation Endeavors in 2020, helping to propel their rebranding efforts.
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Digital entertainment veteran Richard Stern, CEO, and adtech thought leader Rob Deichart, CRO, have made TuneIn relevant to a new generation of digital listeners.
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TuneIn broadcasts over 100,000 owned & operated and partner radio stations.
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TuneIn has 30 million engaged US listeners across its apps, website, consumer devices and automotive partnerships.
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The company is celebrating 20 years this year.
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Top news broadcaster partnerships include CNN, NBC, Sky News, NPR, CSPAN, MSNBC, CNBC and Bloomberg.
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Top sports partnerships include MLB, NHL, NASCAR, Talksport and ESPN.
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They have broken into the auto industry and have partnered with top car brands Tesla, Rivian, Lucid and Volvo and car speaker brand HARMAN.
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The TuneIn app is compatible with Siri, Alexa, Google Assistant, Sonos and Bose.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 194 words used.
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Near the end of 2020, the company went through a change with new leadership to turn the company around with a core mission of reinventing radio for a digital world. They set out to take on and disrupt the streaming audio market!
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TuneIn launched OnAir, a program to help emerging broadcasters access once exclusive and expensive distribution tools.
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Creators can see their analytics on listening and engagement through Amplifier, TuneIn’s custom data platform.
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Internet radio stations that were previously accessible only by website can now be accessed instantly through a simple voice command on smart speakers.
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TuneIn partnered with US iHeartMedia.
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TuneIn partnered with EV players Rivian and Lucid.
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TuneIn partnered with MLB, NHL, NFL, NASCAR and F1.
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TuneIn partnered with many national and global broadcasters including NRJ, Talpa Network, Townsquare, Sky News, ABC and NBC Universal.
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This year, TuneIn was the only audio streaming service to include both local, national and international broadcasts of Super Bowl LVI, including team specific coverage.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 117 words used.
- TuneIn has successfully tackled a saturated market to become the only player in the industry to redefine radio.
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TuneIn is not just a news platform, they have all forms of audio content including music, podcasts and live sports.
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TuneIn serves as a global marketplace of ideas that allows all voices to be heard across all racial, political, socio economic and geographical demographics.
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Other streaming services have mostly recorded audio. That means the expiration date is always looming.
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TuneIn On Air gives independent broadcasters the opportunity and resources to break into the market and build their programming/following without breaking the bank.
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With TuneIn, content creators are able to distribute, reach audiences, monetize their work and, hopefully, have impact.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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