Company: Tronconi Segarra & Associates LLP, Williamsville, New York
Company Description: Tronconi Segarra & Associates is one of the fastest-growing CPA/business consulting firms in the Buffalo area. Since 2004, the Firm has nearly doubled in size, both in number of employees and revenue, due to the entrepreneurial spirit of our young partner group; our focus on providing exceptional client service; and our ability to provide specialized services not normally found at a firm our size.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Newspaper Ad Campaign

Nomination Title: Tronconi Segarra and Associates LLP Branding Campaign

    The date on which this nominated campaign was first run, aired, or otherwise made public:

        September 2007

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        Our objective: differentiate Tronconi Segarra & Associates in the minds of
        business decision makers by communicating through non-traditional (for the CPA
        industry) copy and graphics our unique approach to developing solutions for our
        clients’ business and financial challenges. We set out to create a memorable
        association between our unique approach to providing solutions (e.g., probing
        issues more deeply, leaving no stone unturned) with our uniquely designed ads,
        considered radical by some in our market for our industry. Feedback received to
        date has been extremely positive, resulting in increased opportunities and
        business, thereby reinforcing belief that our strategy is on-target.

        Branding Campaign Ad #1: No Stone Unturned Testimonial Newspaper Ad
        http://www.tsacpa.com/ftp_only/tronconi_segarra_testimonial__newspaper_ad.pdf

        Electronic tearsheet of Branding Campaign Ad #1: No Stone Unturned Testimonial
        Newspaper Ad
        http://www.tsacpa.com/ftp_only/tronconi_segarra_no_stone_unturned_ad_nov_2007.pdf

        Branding Campaign Ad #2: More Than Meets the Eye Newspaper Ad
        http://www.tsacpa.com/ftp_only/tronconi_segarra_more_than_meets_eye_newspaper_ad.pdf

        Electronic tearsheet of Branding Campaign Ad #2: More Than Meets the Eye
        Newspaper Ad
        http://www.tsacpa.com/ftp_only/tronconi_segarra_eye_ad_sept_2007.pdf

        Branding Campaign Ad #3: Leaving Money on the Table Valuations Newspaper Ad
        http://www.tsacpa.com/ftp_only/tronconi_segarra_valuations_newspaper_ad.pdf

        Electronic tearsheet of Branding Campaign #3: Leaving Money on the Table
        Valuations Newspaper Ad
        http://www.tsacpa.com/ftp_only/tronconi_segarra_valuations_ad_nov_2007.pdf   

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        This advertising campaign was created in-house at Tronconi Segarra & Associates
        LLP, Williamsville, New York.

        Partner Responsible for Marketing: David E. Werth, JD, CPA, Partner, Tronconi
        Segarra & Associates LLP.

        Concept and Copywriting: Barbara J. Harmel, Sales and Marketing Manager,
        Tronconi
        Segarra & Associates.

        Art Director: David P. Donati

        Royalty-free images purchased from various sources.