Company: TriNet, Dublin, CA
Company Description: TriNet is a professional employer organization that provides small and medium size businesses (SMBs) with full-service HR solutions tailored by industry. TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll and real-time technology. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Brand Engagement Event
 Nomination Title: TriNet PeopleForce 2023
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 519 words used.
TriNet PeopleForce 2023 was a one-of-a-kind event taking place virtually and in-person in New York from September 12 through 14, 2023. We launched TriNet PeopleForce in 2020 as way to bring SMB leaders together virtually during the pandemic. Now in its fourth year, TriNet PeopleForce continues to celebrate our clients and prospects, and all the entrepreneurs and small businesses—the backbone of the U.S. economy—for their resilience through challenging times, to educate them on what comes next and inspire them to persevere as they evolve their teams and their business for a constantly changing future.
The conference brings together business, culture and the arts with a roster of high-profile speakers. The theme for TriNet PeopleForce 2023 was People for People. The theme refers to the people who are at the heart of doing what matters, every day, and we explored and elevated topics around AI, the capital environment, employee satisfaction and healthcare including mental health and more.
Sessions provided opportunities for attendees to interact with speakers like Ryan Reynolds, chief creative officer, MNTN and founder, Group Effort Initiative, Michael Phelps, 23-time gold medalist and founder of the Michael Phelps Foundation, Goldie Hawn, Academy Award-winning actress and founder/CEO of the Goldie Hawn Foundation, Ronan Farrow, Pulitzer Prize-winning reporter and many other accomplished names across diverse backgrounds through Q&A and live polling. Performances by the Mzansi Youth Choir, Lauren Davidson, CMA artist, Myles Frost, 2022 Tony award winner with powerful background videos provided memorable moments for guests to connect over at happy hours and other event activities.
The objectives of TriNet PeopleForce were:
- Thought leadership—Set TriNet apart by proactively educating small to medium-size businesses while staying true to what’s happening today and offering tactical advice.
- Reputation building—Building on our reputation for being the experts in the PEO space and offering resources critical to SMBs.
- Lead generation—Creating trust in our brand and expertise driving net new leads into TriNet’s funnel while accelerating existing pipeline.
- Product announcements—Being an innovative company, releasing product updates on a global stage and providing an exclusive offer to attendees.
- Customer retention—Constructing a unique environment giving our customers the space to invest, grow and innovate as we are their business partner in hopes of creating a strong community driving loyalty, spend, referrals and positive sentiment.
TriNet PeopleForce went above and beyond in providing a beautiful and memorable experience for attendees. Our speaker lineup, live music performances and world-class stage design helped establish ourselves as a leader in HR, business events and the event space.
The stage itself was designed to present a larger-than-life backdrop to the world-class speakers and entertainment and colors were chosen to highlight our newly released brand identity. It was entirely custom fabricated working with Jason Sherwood who has created set design for The Oscars, People’s Choice Awards and Broadway. Since a set comes to life with lighting, we partnered with 22 Degrees who has brought the Grammys, The Oscars, the Billboard Music Awards and The ESPYs to life with amazing light and color. We also worked with production company, yU+co to produce emotional videos that were relevant to the issues and concerns today’s businesses face.
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Main Credit:
TriNet in-house Marketing team led by creative director, Michael Mendenhall, Senior Vice President and Chief Marketing Officer/Chief Communications Officer
Event Production:
Freeman
Gord Lang, Account Executive
Dallas, TX
22 Degrees
Madigan Stehly, Owner
Los Angeles, CA
Virtual/Web Development:
Kindle Communications
Carla Volling, Account Executive
Chicago, IL
Branding & Design:
yU+co
Garson Yu, Owner
Los Angeles, CA
Jaay Design
Jason Chan
San Jose, CA
Jason Sherwood Design
Jason Sherwood Design, Owner
New York, NY
Video:
yU+co
Garson Yu, Owner
Los Angeles, CA
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