Company: Tractor Supply Company, Brentwood, TN
Company Description: For 85 years, Tractor Supply Company (TSC) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. (TSC) is the largest rural lifestyle retailer in the U.S. with over 52K employees. TSC has been continually recognized with awards for workplace achievements.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Retail - Large
 Nomination Title: Tractor Supply Company
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 189 words used.
For 85 years, Tractor Supply Company has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As of September 30, 2023, the Company operated 2,198 Tractor Supply stores in 49 states, including 81 stores acquired from Orscheln Farm and Home in 2022 that will be rebranded to Tractor Supply by the end of 2023.
Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 30, 2023, the Company operated 195 Petsense by Tractor Supply stores in 23 states.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 227 words used.
Achievements from 2023 include:
- Reaching $14.6B in sales and topping $1B in ecommerce sales to 30+ years of net sales growth.
- Achieving high single-digit sales penetration for the TSC credit card, outpacing total sales growth.
- Advancing our Life Out Here Strategy with close to 40% of chain now in Project Fusion format, a remodel effort that creates a more contemporary customer experience.
- Opening 150+ Garden Centers with more than 450 Garden centers overall.
- Following the acquisition of Orscheln Farm & Home in 2022, completing the conversion of all stores to Tractor Supply.
- Attaining over 77% of sales from Neighbor’s Club, our industry-leading loyalty program, with strong customer retention.
- Opening 130+ TSC stores and 20+ Petsense by Tractor Supply stores in the last two years.
- Earning all-time high customer satisfaction scores, earning recognition for customer service in national rankings from TotalRetail, Forbes, ACSI and Forrester.
- Running our distribution centers at the highest productivity in over four years.
- Opening our ninth distribution cenr in Navarre, OH.
- Obtaining recognition as a 2023 High Performer by SmartWay Transport Partner.
- Achieving 2M+ downloads of the TSC Mobile App, growing 60%+ YOY.
- Launching the inaugural group of emerging artists in partnership with Lainey Wilson.
- Receiving a Best Place to Work certification for our fourth consecutive year.
- Supporting over 140 students with our inaugural FFA scholarship and donating nearly $16M to community organizations.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 233 words used.
Tractor Supply’s growth in the last two years has been significant. We continued a multiyear winning streak in 2022. In 2023, the Company successfully navigated a highly dynamic environment with agility, operational resiliency and a focus on our strategic investments, and our businesses have never been stronger. Tractor Supply’s healthy customer engagement, all-time high customer satisfaction scores, peak productivity of our supply chain, technology enhancements and the scaled transformation of our store base all serve as proof points of the strength of the business.
We reached $14.6B in sales, an ~180% increase from 2013 performance. Ecommerce sales of $1B were a record high.
Neighbor’s Club membership reached an all-time high of 34M members, growing 20%+ YOY for two years in a row.
Tractor Supply tied for first place in the Hardware and Home Improvement category in the American Customer Satisfaction Index.
Tractor Supply has been Great Place to Work Certified for four consecutive years. The company also improved its ranking to 177 in Forbes list of America’s Best Large Employers, up from 329.
For the second consecutive year, Tractor Supply exceeded the threshold for inclusion on the Bloomberg Gender Equality Index, and Newsweek featured the Company on its inaugural list of America’s Greatest Workplaces for Diversity.
Our year-in-review video highlights our tremendous growth as a company over the past year, specifically detailing company investments in our strategic initiatives, team members, and community.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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