Toshiba America - Intro

Company: Toshiba America Business Solutions
Company Description: Toshiba America Business Solutions, Inc. manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers and toner products. It is an independent operating company of Toshiba Corporation, the sixth largest electronics/electrical equipment company and the world's 62nd largest company in terms of sales.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Intro: Company/Association Meeting

Nomination Title: Toshiba "Built for Speed" Opening Video

   1. The date in 2004 on which this nominated production was first distributed or otherwise made public:

May 19, 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Toshiba needed to launch a new, expensive copier in a short time period and build
excitement among the dealers who would be selling it.

Toshiba held three regional summits in two and a half weeks in key locations -
New York, Chicago and California. Playing off the machine's high-speed
capabilities, we entitled the meetings "Built for Speed".  This video was
created to open the meeting and engage the participants so they'd be excited to spend the day learning about the product.

The events had over 600 attendees and to date, 319 units have been sold.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Martin Brinkerhoff Associates
Director: Rick Balthaser