Toshiba America
Company: Toshiba America Business Solutions, Irvine, CA
Company Description: Toshiba America Business Solutions, Inc. manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers and toner products. It is an independent operating company of Toshiba Corporation, the sixth largest electronics/electrical equipment company and the world's 62nd largest company in terms of sales.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Motivational
Nomination Title: 2005 Toshiba Dealer Meeting Candids Video
1. The date in 2005 on which this nominated production was first distributed or otherwise made public:
March 14, 2005
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
Every year, Toshiba holds a three-day National Dealer Meeting to launch it's new products and programs, acknowledge outstanding sales achievements and get its dealers excited about Toshiba. From the start of the event, we have a camera crew onsite to film the various events. At the conclusion of the awards ceremony, the candids video is shown as a closing to the event. Our goal is to create an upbeat video that features our attendees, provides a recap of the event and sends them off with a happy feeling about the time they just spent with Toshiba. Furthermore, we try to come up with a unique approach to the video which in this case, was tying in the location of the meeting (Las Vegas) and using The Rat Pack as the underlying theme so it was more than people simply waving at the camera.
3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Martin Brinkerhoff Associates
Director: Rick Balthaser