TopSpot - Best Energy Website
Company: TopSpot, Houston, TX
Company Description: Started in 2003 with 5 original team members, TopSpot has been one of the fastest growing search marketing firms in Houston, TX. Companies of all sizes and in many industries, whether niche or local, have relied on our strategies to help evolve their business over the last 15 years. We take an unbiased approach that allows for the flexibility to capitalize on what’s working for your business.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Energy
Nomination Title: Solaronics, Inc. Website
Provide an essay of up to 525 words describing the nominated achievements. Make sure that your essay focuses on your web-related accomplishments since the beginning of 2018, or the judges won't rate your nomination highly:
Solaronics, Inc. is a U.S. manufacturer of infra-red heating products. Gas fired infra-red heaters are highly efficient producers of infra-red energy that can be used in numerous heating applications. Working closely with engineers, contractors and owners, Solaronics has helped to establish standards and guidelines for product construction, performance, operations and applications since 1962.
When Solaronics, Inc. was ready to update their website with a responsive design, they went with their current digital marketing provider TopSpot. (https://www.topspot.com/ ) . They also agreed to begin monthly Search Engine Optimization services with TopSpot upon launch. They were wanting a mobile-friendly website design that had a clean interface while providing the content and information a user would need before moving forward with a quote.
The TopSpot team created a website architecture with SEO serving as the foundation and a clean, professional design that provided multiple conversion opportunities throughout each page while highlighting their product options and applications.
The website launched on November 29th with the following features geared towards helping them achieve their goals:
Resource Library that houses the company’s blog, case studies, FAQ page & Media Gallery- https://solaronicsusa.com/resource-library/
- Find a Rep Locator Tool https://solaronicsusa.com/rep-locator/
-Expanding content options on the product category pages https://solaronicsusa.com/high-intensity-infrared-ceramic-heaters/
-Replacement Part Finder located above the footer throughout the Infrared Heater section.
The Find a Rep/Replacement Part tool has been used nearly 4,000 times since the website’s launch. Also, when reviewing the website’s post-launch success compared to the previous period, organic traffic is up by 38.17% and total goal completions have increased by 80%. The SEO focused landing pages helped the Solaronics Paid Search Program as well as it saw a 9.2% decrease in overall cost per click and a 50% increase in form submissions.
Their new responsive design has assisted in a 37.79% increase in mobile & tablet traffic and a 422.22% increase in mobile & tablet form conversions as well!
Optionally you may list the creative and production credits for your nominated web achievements - the people who helped to bring them to life. You may list here their names and titles:
-President - David Underwood
-VP of Operations - Anita Perez
-VP of Sales & Marketing - Tim Doyle
-Director of Client Services - Whitney Kane
-Director of Marketing - Beth Shockley
-Client Strategies Managers – Josh Blankenship, Mary Coleman, Lauren Kunze
-Web Department Manager – Stephen Rifai
-Customer Relationship Team – Sara Brown, Drew Paddock, Rebecca Rodriguez
-TopSpot Web Team
-TopSpot Analytics & IT Departments