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Social media handle @lisacollumceo and @topscorewriting
Lisa Collum is a testament to her ability to use social media to create a powerful brand that has transformed the way teachers approach writing instruction. What sets Lisa apart is not just her success as a business owner but her authenticity and dedication to helping educators worldwide.
Lisa’s journey began as a public school teacher, where she developed a systematic approach to teaching writing that drastically improved student performance. However, when she achieved unprecedented success in a low-performing school, she found herself investigated—not for wrongdoing, but because every single one of her students passed the state writing exam. Instead of letting this challenge discourage her, Lisa used it as motivation to build Top Score Writing, Inc., a company that provides teachers with step-by-step writing instruction. Today, she owns two education companies, impacting thousands of teachers and students.
Understanding the power of connection, Lisa turned to social media to share her story. She built a brand around her experience, using Facebook, Instagram, LinkedIn, TikTok, and YouTube to reach and engage teachers. Today, she has connected with over 200,000 educators across these platforms.
Unlike traditional business marketing, Lisa’s approach was deeply personal. She didn’t just promote her product—she showed teachers that she understood them because she had been in their shoes. She used her platforms to motivate, inspire, and provide valuable teaching tips, specifically strategies for teaching writing. Teachers found her content relatable, practical, and empowering, which helped her build trust and loyalty among her audience.
Lisa’s influence through social media has directly translated into remarkable business growth. By consistently engaging with her audience, sharing her story, and providing free, high-value content, she saw her sales double from $2 million to $4 million. More than just numbers, this growth represents real classrooms where teachers now have the tools they need to effectively teach writing.
One of the most significant impacts of Lisa’s social media presence has been the opportunity to visit over 100 schools nationwide. These visits were initiated by teachers and school leaders who reached out to her through social media, eager to bring Top Score Writing into their classrooms. Each school visit not only strengthened her connections but also led to multiple business partnerships and sales.
Lisa’s success story is proof that sharing your journey can be one of the most powerful ways to build a brand and grow a business. Teachers were drawn to her because she was real—they didn’t just see a CEO, they saw a former teacher who faced challenges, found solutions, and wanted to help others do the same.
This approach breaks the traditional business model where companies focus solely on selling a product. Instead, Lisa created a movement that resonated with educators, proving that when people see the real person behind the business, they are more likely to trust, support, and invest in what that person has to offer.
Lisa Collum’s journey from a classroom teacher to the Best Business Influencer of the Year showcases the power of social media, authenticity, and purpose-driven business. She has not only built a multimillion-dollar company but also created a global community of teachers who feel supported, inspired, and better equipped to teach writing. By leveraging her story and staying connected with her audience, Lisa has demonstrated that social media isn’t just a marketing tool—it’s a platform for real impact, meaningful relationships, and sustainable business growth.
Nomination Title: Lisa Collum CEO Instagram
