Company: Tinuiti, New York, NY
Company Description: Tinuiti is the largest independent full-funnel US marketing agency across the media that matters most. The Bliss Point by Tinuiti tech suite delivers unprecedented clarity and gives brands an edge in – and across – every channel. With $4 billion in digital media under management and expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable outcomes for brands.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing & Public Relations - Large
 Nomination Title: Tinuiti - Measuring the Unmeasurable
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 198 words used.
Established in 2004 as a search engine marketing agency, Tinuiti has grown to become the largest independent performance marketing firm across key digital channels like Streaming TV, Google, Amazon, and Meta. Over two decades, we've built a strong history of driving significant results for a diverse portfolio of clients, consistently adapting our strategies to the evolving digital landscape. This commitment to client success has fueled our consistent growth and solidified our position as a leader in the performance marketing industry.
A major milestone in our evolution is the development of Bliss Point by Tinuiti, our proprietary technology suite launched in 2024. This innovative platform uniquely addresses the complexities of modern marketing by providing a unified view of campaign performance across various channels, enabling more effective measurement and optimization. This technological advancement reflects our ongoing investment in innovation to deliver cutting-edge solutions for our clients.
Our track record includes numerous successful partnerships, earning us recognition from major industry platforms and a reputation for deep expertise across search, social, marketplaces, retail media, and emerging channels. As we celebrate our 20th anniversary, Tinuiti remains dedicated to driving impactful outcomes for our clients through strategic thinking, technological innovation, and a collaborative approach.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 242 words used.
Since early 2023, Tinuiti has delivered exceptional client growth through cutting-edge technology and strategic alliances. Our proprietary https://tinuiti.com/blisspoint/">Bliss Point by Tinuiti platform, launched in 2024, unifies media spend and provides crucial insights, attracting major clients like Unilever Prestige and Instacart. We demonstrably quantified Poppi's digital impact on in-store sales, resulting in a 91% growth. For Instacart, our advanced modeling and brand equity analysis contributed to an estimated $23 million revenue increase and a significant stock price surge. Leafguard achieved a 12% reduction in customer acquisition cost through our innovative measurement techniques.
In 2023, the acquisition of Ampush strengthened our paid social capabilities. Our client retention increased by 27% over two years, highlighting strong partnerships. Industry recognition included Microsoft's Global Client Partner of the Year and multiple Google Premier Partner Awards. We proactively addressed industry shifts, including privacy changes and AI adoption, partnering with Scibids for AI-powered ad optimization.
Client campaigns achieved remarkable success. Tinuiti powered e.l.f. Cosmetics' viral Super Bowl ad, leading to a 76% net sales increase. We became Unilever's Agency of Record for Health & Wellness brands. For Bonafide, we navigated post-iOS14.5 challenges, achieving a 1,400% increase in new customers. In retail media, we drove significant in-store attribution for Poppi and increased D2C purchases for The Honest Company, while also pioneering new platform strategies for clients like Liquid I.V. and Sony Music, consistently driving measurable business outcomes.
Learn more: https://agencyoftheyear.tinuiti.com/
PW: measurement
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 223 words used.
Having started as a humble three-person Search Engine Marketing agency back in 2004, celebrating our 20th anniversary marked an inflection point for the company. One great example of this was creating e.l.f. Beauty's first Super Bowl ad. Not only was the spot produced in record time (just three weeks!), it blew up to be the most-talked-about ad on TikTok following the Big Game.
For Tinuiti, this meaningful moment in our journey represents just how far we've come. After all, we nearly missed out on signing e.l.f. as a client (despite having the best pitch in the process) because the CMO, in her own words, had "never heard of us." But she trusted her gut, and just three short years later, had this to say:
“I remember when Tinuiti was Elite SEM. You turned those green shoots into
bean stalks with Miracle Grow. Wildly impressive growth trajectory.”
-Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare
The launch of Bliss Point by Tinuiti uniquely addresses the long-standing challenge of fragmented marketing data. By providing a holistic view of marketing impact, connecting online, offline, and brand equity, we're moving beyond traditional piecemeal measurement solutions. As the only agency to receive a 5/5 score from Forrester in Media Planning, our measurement-led approach sets us apart from our competitors.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 179 words used.
elebrating our 20th anniversary marked Tinuiti's significant evolution from a humble three-person search engine marketing agency. A pivotal moment was creating e.l.f. Beauty's first Super Bowl ad. Produced in a remarkable three weeks, it became the most-talked-about ad on TikTok. This journey underscores our substantial growth, especially considering e.l.f.'s initial uncertainty due to our smaller size. Their CMO, Kory Marchisotto, later shared an unsolicited LinkedIn comment:
“I remember when Tinuiti was Elite SEM. You turned those green shoots into bean stalks with Miracle Grow. Wildly impressive growth trajectory.”
This trajectory is further evidenced by the launch of Bliss Point by Tinuiti, our proprietary platform uniquely addressing the challenge of fragmented marketing data. By offering a holistic view connecting online, offline, and brand equity, we move beyond traditional, piecemeal measurement solutions. As the only agency to receive a perfect 5/5 score in Media Planning from Forrester, our measurement-led approach distinguishes us in the industry. This transformation from a media agency to a true business partner focused on delivering measurable outcomes defines our significant progress.
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