Total 499 words used.
The Thomson Reuters Event Strategy team started with a simple question: What if?
What if we reimagined, redesigned, and rebuilt our premier customer conference, SYNERGY, to make it the number one conference in the industry?
What if we built the A-Team, including our internal partners and Plexus our external partner?
And so, the plan began…
First, the big change – the new Thomson Reuters brand was ready to be launched. With SYNERGY as our largest customer conference, it was the perfect time and audience for the big reveal.
Second, a new concept – an event floorplan design unlike any other Thomson Reuters has ever done. A unique, all-encompassing, energetic, and visually stunning environment called the Neighborhood; the anchor to the 432 breakout sessions held throughout the conference center. A place where attendees could experience the daily General Sessions, attend one of the 154 mini learning sessions in the Campfire theaters, stop at one of the 101 product and sponsor kiosks for one-to-one learning, network with peers, participate in the Fill It Forward charity event, be awed by the keynote speaker, Magic Johnson, and entertained by musical artist Phillip Phillips.
Third, the design – with Florida as the backdrop, the creative look for the conference and Neighborhood was inspired by the beauty of Florida’s natural habitats partnered with our new brand elements. Using powerful visuals for both flat and digital applications, and custom-constructed facades for the Neighborhood communities: Sun Coast, Coral Reef, Everglades, and Cape Canaveral.
To align with the company goal to be THE provider of trusted AI to our customers, Cape Canaveral was dedicated to all things AI, including an Innovation Lab for attendees to test up-and-coming products to help shape the future of AI, specialized Campfires sessions, AI training kiosks, and a fan favorite – a LEGO station for attendees to build their own NASA astronaut figure.
And with all this, our SYNERGY painting came to life.
To assist in the attendee journey, a meeting app was provided offering personalized agendas, full conference details, daily updates, and notification reminders for special events like their exclusive VIP event at Universal Studios.
Gamification was integrated into the conference, offering points for prize redemption at the conclusion of the conference. Points were gained by attending breakout sessions, Neighborhood events, networking, social media posts, and participating in the charity event for hurricane relief.
The Event Strategy Team’s What If question became a We Did It statement on November 5, 2024. Over 21,000 dedicated internal hours, and 9,000 dedicated partner hours, resulted in 3,000 attendees, 1,200 pre-registrants for our 2025 conference, sponsors renewals, thousands raised for hurricane relief… and $1.9M in sales.
And this – feedback from two of our top executives who are former employees of Salesforce and Adobe: “Blown away by this event – the design, attendee journey, immersive Neighborhood plan has created an event brand for our company that is on the level of Dreamforce.”
We love it when a plan comes together.
Nomination Title: Thomson Reuters Synergy24 Conference
