Technicolor

Company: Technicolor
Company Description: Expanding on a legacy of color and innovation, Technicolor is the world’s leader in digital post production, film processing and printing, and DVD replication, packaging, and distribution.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Home Page

Nomination Title: Technicolor Corporate Web Site

   1. When was this web site first published?

October, 2003

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.technicolor.com
Technicolor needed to re-design its website to better reflect its expanded service
offerings, brand message and industry thought leadership. The re-design included
a consistent brand, tone and message across the site, a consistent user interface
(navigation, fonts, interaction design) across all touch points, and content
reorganization more user-friendly to customers, prospects, the press and
investors, including downloadable PDF files of packaging specifications, credit
applications, industry encyclopedia and extensive press kit. The updated content
also includes flash animation, such as our History milestones and a complete
services “Life of a Movie,” that provide in-depth detail on our global service
offerings.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency: Genex/Los Angeles
Creative Director: David Glaze
Director: Kevin Davis