Company: Surplus Line Association of California, San Ramon, CA
Company Description: The Surplus Line Association of California is a private organization dedicated to supporting the state's surplus lines insurance market. Appointed by the insurance commissioner in 1994, the SLA helps surplus lines brokers comply with California laws and regulations and supports access to coverage by processing policies and monitoring the financial health of surplus lines insurers operating in CA.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Annual Reports
 Nomination Title: 2024 SLA Annual Report Video: A Year of Transformation
- The date on which this nominated production was first distributed or otherwise made public:
February 7, 2025
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 187 words used.
The SLA’s 2024 Annual Report Video communicates the organization’s transformation, using the giant sequoia, California's state tree, as a symbol of strength and growth. Structured into five thematic chapters, the video aligns with the annual report’s key messaging to ensure clarity, engagement and impact with our members.
Objectives and How We Met Them:
- Showcase Growth and Evolution—Highlights record-breaking policy processing, expanded member services and advancements in compliance, reinforcing the SLA’s strengthened foundation.
- Position the SLA as a Thought Leader—Features insights from the board chair and executive team, reinforcing the SLA’s leadership in shaping the future of surplus lines.
- Celebrate Culture and People—Spotlights employee achievements and the SLA’s Fortune Best Workplace recognition, showcasing the people behind its success.
- Deliver a Cohesive, Engaging Narrative—Uses five structured chapters with storytelling, firsthand leadership perspectives and nearly all in-house B-roll for authenticity.
- Maximize Reach and Engagement—Distributed to all SLA members and stakeholders through targeted outreach to ensure broad industry impact.
By weaving together executive insights, real SLA footage and compelling storytelling, the video captures the full scope of our accomplishments and brings the SLA’s transformation to life, engaging and inspiring our members.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Creative Director: Tam Duong, Surplus Line Association of California
Video Editor: Joshua Martinez, Surplus Line Association of California
Writer: Alicia Copple, Surplus Line Association of California
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