Company: Stinson Partners, Irvington New York
Company Description: Stinson Partners is an independent interactive Advertising Agency featuring the most talented creative and strategic thinkers in digital marketing. Stinson Partners services include: marketing strategy, creative concepting & production, media planning & buying, and search engine marketing services that drive measurable results for leading marketers.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Online Ad Campaign

Nomination Title: Stream GE: Broadcasting ecomagination

    The date on which this nominated campaign was first run, aired, or otherwise made public:

        Dates: April 9, 2007 through June 30, 2007

    Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL to the nominated campaign if available. (up to 100 words):

        http://stinsonpartners.net/showcase/American_Business_Awards/online_campaign.html

        Campaign Objectives:

        - Improve unaided awareness of GE as an “environmentally conscious” company
        - Improve “ecomagination” message association
        - Build website traffic

        The 2007 campaign has been one of the most successful interactive campaigns
        ever conducted by GE. Brand-tracking studies reported:

        - 14% improvement in unaided awareness of GE as an "environmentally conscious"
        company;
        - 10.5% improvement in message association.

        GE experienced major surges in Web site activity in 2007, compared to 2006:

        - Total site visits increased +357%
        - Total page views increased +137%
        - Total time spent on the site increased +452%, with more than 7 million
        minutes of user engagement

    List the appropriate creative and production credits for this entry:

        Tom Beeby; Executive Creative Director - Stinson Partners
        Jed Breger; Media Director - Stinson Partners
        Erika Dutton; Sr. Producer - Stinson Partners
        Ken Schaefer; Sr. Project Manager - Stinson Partners
        Lijo Joseph; Search Marketing Specialist - Stinson Partners
        Diego Canneto; Sr. Graphic Designer - Stinson Partners
        Stuart Meyler; Principal - Stinson Partners
        Michael Clark; Principal - Stinson Partners
        Jennifer Walsh; Global Director Digital Media - GE
        Joe Klicsu; Digital Team Leader - GE