Stephanie Wakefield, Informatica Corporation

Company: Informatica Corporation, Redwood City, CA
Company Description: Informatica delivers data integration software to solve a problem most large organizations face: the fragmentation of data across systems. With a 13-year track record of success, Informatica helps companies gain greater business value from their information assets by integrating their enterprise data. Informatica reduces costs, speeds time to results, and scales to handle projects of any size.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Awards Categories
Nomination Sub Category: Communications, Investor Relations, or PR Executive of the Year

Nomination Title: Stephanie Wakefield, VP, Investor Relations

Tell the story about what this nominee achieved since January 1 2010 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Outperforming a market in an uneven year like 2010 is one thing; seriously
outperforming it is another thing altogether. With the help of Stephanie’s
efforts in improving the quality of Informatica’s shareholder base, expanding
sell-side analyst coverage, and driving transparency for investors and analysts,
Informatica’s 70% stock rise significantly outperformed the NASDAQ average’s 17%
rise again in 2010. In addition to helping increase shareholder value, she has
been a key driver in Informatica maintaining its high corporate governance
ratings as well as retaining and motivating its professional workforce.

During the pivotal 2010 year, Stephanie has been instrumental in building and
maintaining Informatica’s premium valuation in its peer group. Through the
quality of her efforts and programs:

        •     Informatica was named to the NASDAQ Q-50 Index in 2010, a significant
“promotion,” following on Informatica’s addition to the S&P Mid Cap 400 in 2009.
•     The quality of the shareholder base improved to where ~75% of investors are
low or medium turnover.
•     Informatica’s market cap increased from $2.3 billion to $4.2 billion ($5.5
billon today), following on an increase from $1.2 billion to $2.3 billion in
2009.
•     Informatica’s per-share price increased 70% y-o-y (and has risen further in
2011).

A key driver of such results is company visibility, and Stephanie’s efforts here
paid off handsomely. During 2010, Informatica presented at 14 sell-side
conferences, managed 8 “non-deal roadshows” worldwide, and held the most
successful analyst day in its history. Stephanie’s team now manages relations
with 16 sell-side analysts, two of which initiated coverage in 2010. Stephanie
also spearheaded efforts to raise visibility with international investors and by
the end of 2010, 7% of shareholders were outside of the US.

In the area of transparency, Stephanie successfully deepened Informatica’s bench
of management presenters to provide investors with better access and to
demonstrate the executive team’s consistency. She herself has been a forthright
and effective shareholder interface and proxy for management, with the
Informatica IR Team named #2 IR Team in Software, and Stephanie individually
named the #2 IR professional in Software for 2010 by Institutional Investor
Magazine in an unprompted survey of sell-side analysts. This is second time in
three years that Informatica IR has been recognized by Institutional Investor.

Stephanie’s activities also resonate inside Informatica. She was key in ensuring
investor feedback and approval of Informatica’s 2009 stock option plan, and in
2010 crafted the top-up to that plan, critical to motivating and retaining
employees. She and her team also drove creation of vital corporate social media
guidelines and monitor its use and compliance. And she contributes greatly to
maintaining Informatica’s high corporate governance ratings –garnering a score
of 8 versus an index average of 7.2 by GMI International.
Stephanie has achieved all this while successfully helping create and
communicate messaging around two acquisitions in 2010 and a total of five
acquisitions since 1/09 – an accomplishment credited with further cementing
Informatica’s premium valuation.

Wakefield is a previous America Business Awards and International Business
Awards Investor Relations Executive finalist.

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Provide a brief (up to 100 words) biography about the nominee:

Stephanie Wakefield leads Informatica’s global Investor Relations effort. With
a banking and marketing background, Stephanie took on the Investor Relations
function in late 2003 after three years as senior product marketing manager.
Prior to Informatica, she was in charge of Industry Solutions Marketing for
Financial Services at MicroStrategy. Stephanie started her career focusing on
Eurobond issuance on the Debt Capital Markets desk at Deutsche Bank Securities.

Stephanie graduated from Dartmouth College with a B.A. in Economics and in Asian
Studies (Chinese). She holds an MSc in Development Finance from the University
of London School of Oriental and African Studies.

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Stephanie Wakefield, Informatica Corporation