Company: State Farm, Bloomington, IL
Company Description: For the past 100 years, our mission at State Farm has been to help people manage the risks of everyday life. State Farm is the largest provider of auto and home insurance in the United States. Our agents and employees serve close to 87M policies and provide over 100 products, available to our customers when and where they need them most. "Like a good neighbor, State Farm is there."
Nomination Category: Web Achievement - Specialty
Nomination Sub Category: Achievement in User Interface Design
 Nomination Title: Statefarm.com 2025
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 365 words used.
StateFarm.com – A Digital Gateway
StateFarm.com serves as our digital gateway, delivering seamless experiences through continuous innovation in design and functionality. We prioritize self-service solutions that cater to today’s tech-savvy customers. From the moment users land on our homepage, they are greeted with a variety of options to meet their needs—whether it's obtaining a quote, paying bills, filing and tracking claims, and bundling policies. This approach ensures a simple, intuitive, and convenient experience for the 276 million customer visits this past year, empowering them to enhance their lives and focus on what matters most.
Always Looking Ahead
Over the past century, the world has undergone significant changes, and State Farm has consistently adopted a forward-thinking approach to develop products and solutions that adapt to our customers’ evolving needs. Today, this commitment is more relevant than ever.
Here’s How We Provide Support When It Matters Most:
- Revamped Homepage: A contemporary design that delivers a simple, cohesive experience while prominently featuring self-service and product offerings.
- Streamlined Access: Processes that allow for convenient access without the need for login credentials.
- Quick Estimates and Quotes: Reliable options that ensure customers receive quality choices with minimal hassle. (11M online quotes annually)
- Bundled Quotes: Simplifying the shopping experience by combining multiple product options and multiline discounts into a single, seamless flow.
- Personalized Coverage and Savings: Tailored experiences that empower customers to choose the best options for their unique needs.
- Flexible Billing and Payment: Customized solutions that help customers manage their everyday financial responsibilities. (32M digital bills paid annually from .com)
- Secure Self-Service: Easy access to accounts and policies, ensuring safety and convenience. (54M unique users this year)
- Diverse Communication Channels: Options for personalized interactions—be it chat, text, email, or phone—allowing us to meet customers wherever they are.
- Comprehensive Claims Support: A full claim experience that assists customers from filing a claim to exploring payout options. (8M customers were able to track their claims from .com)
- Educational Resources: Tools and tips that empower customers to make informed decisions. (37K customers were able to benefit from direct access to Education and Resources views online)
Like a good neighbor, StateFarm.com is always there—offering quality products, innovative solutions, and unparalleled online convenience.
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Digital Experience Executive: Tacha Gregory
Digital Experience/Technology Directors - Collette Fung, Brandi Corrington
Group/Tech Managers-Senior Experience Leads: Emrah Onal, Corey Lowe, Thomas Schaefer, Heidi Krzeminski, Donna Barkson, Scott O’Brien, Terri Harmison, Loubna Fassi, Ted Speller, Collin Brier, Bridget Richardson, Linda Che, Theron Melrose
Design Practitioners/Technology Analysts: Rick Gordon, Barb Hofherr, Mark McCallum, Jill McCarthy, Kristin Wohlust, Jae Warren, Brille Hooker, Abram Smith, Garrett LaBrie, Natasha Chambers, Tomas Law, Gerald Christian, Jennifer Cunningham, Christy Conn, Jennifer Casson, Becky Snow, Laura Mae Walters, Tara Robinson, Jim Sikes
Product Owners: Edgar Ayala, Carmen Rogers, Wendy LeCompte, Sarah Robinson, Tina Swingler, Mike McGraw, Chuck Steward
Engineer/Developers: Abbie Brown, Chris Pilson, Jamie Johnston, Peter Joslyn, Stephen White, Tobie Chang, David Denney, Chevon Little, Abraham Kim, Joanna Edgell, Shaun Kelly, Jim Leach, Robbie Lee, Erik Halenkamp, BJ May, Erika Myles, Jake Rathman, Benjamin Tutter, Jordan Leeper, Weiheng Hsi, Daniel Randolph, Sravani Mamillapalli, Connor Dibble, AJ Mengistu, Alex Prose, Andy Clark, Catie Evans, Rebecca Womack, Sridhar Addula, Zachary Rudebeck, Chevon Little, Michael Diaz, Jamie Johnston, Carmen Au, Jake Rathman and Anish Gajera, Scott Weaver, Anupama Ravindra, Dustin Harper, Nicole Ayre
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