State Farm - Best Insurance Website

Company: State Farm, Bloomington, IL
Company Description: State Farm® Mutual Automobile Insurance Company is the parent company of several affiliates and subsidiaries that provide property and life insurance, banking products, and mutual funds.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Insurance

Nomination Title: StateFarm.com - 2021

Welcome to the REDESIGNED and REBRANDED Statefarm.com! Our modernized site showcases innovative design features that provide personalized products and services when, where and how our customers choose.

This year, we’ve updated our brand look and feel to better distinguish who we are as a company. We refreshed the site content and designed a more contemporary, user-friendly experience for approximately 175M customers who visit annually. We focused on representing consistency across all our customer touch points. We took our time to get it right, and after 12+ months of research, collaboration and consumer/practioner testing, we infused the highest performing brand assets into the new design. We also thoroughly vetted best-practice standards like accessibility, while differentiating ourselves among competitors by evolving from blue hyperlinks to red. At State Farm our focus is always the customer, and with our new redesign we have created a simplified user experience while continuing to build our memorable brand.

While our site has a new look and feel, we continue to offer a broad suite of product information and features to help customers increase their knowledge and make informed decisions. Customers benefit from responsive and intuitive features including single sign-on options, streamlined quoting and bundling features, and tailored payment options offering convenience on the go. And, when things don’t go as planned, customers can get immediate help with roadside assistance, and file claims fast and stress-free. Guidance is provided throughout the process with our milestone tracker and real-time updates are available from start to finish. And, additional support is always just a chat, e-mail or phone call away.

State Farm has been in the insurance business for almost a century with our commitment to be a “Good Neighbor” to our customers. Statefarm.com helps us deliver on that promise. Every interaction leads to exceptional service and products that help families all over the country stay on track and recover from the unexpected…every single day.

Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Senior VP - Enterprise Technology: Fawad Ahmad
Enterprise Technology Executive:Vijayasri Yerraguntla
Digital Experience Directors - Technology: Ticia Reed and Jay Matthews
Creative Directors: Eugene Du Plessis, Preston Kent, Corey Lowe and Thomas Schaefer
Technology Managers:Donna Barkson, Joshua Goodwin, Sarah Sparks, Ted Speller
Experience Design Practitioners & Technology Analysts Frank Lockenour, Kellie Freitag, Rick Gordon, James Gray, Barb Hofherr, Mark McCallum, Jill McCarthy, Kristin Wohlust
Product Owners: James Bogema(TA), Terrence Covin(TA), Kira Lynn Pluhar(TA), David Schieber(TA)
Developers: Kalea Dais(software devel), David Denney, Joanna Edgell, Shaun Kelly, Abraham Kim, Jim Leach, Robbie Lee, BJ May, Todd Musick, Erika Myles, Jake Rathman, Myles Singleton