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 Company: Starwood Hotels & Resorts Worldwide, White Plains, NY
Company Description: A premier hotel & leisure company, our brands include: St. Regis, Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, aloft, & Element. Our portfolio totals over 870 owned, leased, managed & franchised hotels & 25 vacation ownership & residential properties. We lead the luxury, upscale market by our superior global distribution, strong brands & brand recognition
Nomination Category: Video and Film Categories
Nomination Sub Category: Internal/Employee Communications
Nomination Title: Le Méridien brand re-launch film
- The date on which this nominated production was first distributed or otherwise made public:
Summer, 2007
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable:
In 2006-7, Le Méridien Hotels and Resorts re-branded its image with a focus on
the concept of 'the creative guest' and an emphasis on engaging sensory
experiences. Drawing on inspiration from the brand's 3 core values: Chic,
Cultured, Discovery, this film resonates with the modern traveler: an enthusiast
of art, culture, cuisine and experience.
The objective was to create excitement among hotel owners and managers about Le
Méridien's unique, new direction and to identify the concept behind the
guest-facing image.
- List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Starwood Hotels & Resort Worldwide, Creative Services Group
Executive Producer: Hank Sagman
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