Company: Sony PlayStation, Foster City, CA
Entry Submitted By: Voce Communications
Company Description: Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation® growing and thriving in the United States, Canada and Latin America. Based in Foster City, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc.
Nomination Category: Video and Film Awards Categories
Nomination Sub Category: P.R.: Media & Entertainment

Nomination Title: PlayStation 4 Sizzle Video

The date on which this nominated production was first distributed or otherwise made public: February 20, 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The PlayStation 4 sizzle reel was designed to excite generations of PlayStation fans. The less than 2 minute video, revealed at the PlayStation 4 announcement event on February 20, highlights gameplay of next gen titles, including Knack, The Witness, Destiny, Killzone: Shadow Fall, inFAMOUS: Second Son and more. The video was also hosted on YouTube,the PlayStation.Blog, and several top tier gaming sites such as IGN, Gamespot, and Destructoid.   Although most brands aim to stay away from producing videos in February due to Super Bowl ads dominating YouTube views, PlayStation decided to release the video anyway. To date, the PS4 video has received a total of 30,318,008 million views, 51,817 Likes, 37,791 Comments, and was the top watched YouTube video for the month of February.

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List the appropriate creative and production credits for this: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Michael Brynteson, Executive Producer & Director
Steve Gerhardt, Editor
Joby Hirschfeld, Director, Creative Services