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Slingshot

Company: Slingshot, LLC, Dallas, TX
Company Description: At Slingshot, we were doing it all before doing it all was cool. Traditional, new media, viral, killer web design— you name it. We’ve got no walls. We’ve got no silos. We’ve got no network breathing down our necks. So we’ve got nothing that’ll ever come between a great brand and a great idea. Come see us sometime at www.davidandgoliath.com.
Nomination Category: Web Site Craft Categories
Nomination Sub Category: Interface Design

Nomination Title: Mission Menus Website

 

  1. When was this web site first published?

    February 2007

  2. Briefly describe this web site's interface design. Include here the URL of the nominated web site. (up to 100 words):

    The objectives of MissionMenus.com are to:
    1) Showcase the various uses of the tortilla
    2) Communicate the vast product lineup of Mission Foods
    The need for this website was created by a recent change in Mission Foods’
    target market to a general market (21-54, female). These goals were made even
    more increasingly difficult to accomplish because a lack of marketing media
    support. The success of the website and its goals was heavily dependant upon
    usage and word of mouth recommendations. Success was seen in a 144% increase in
    time spent per visit and an online coupon redemption rate of 34%.
    http://www.MissionMenus.com

  3. List the appropriate creative and production credits for this entry:

    Charles Black- Account Executive
    Aaron Stahl- Art Director
    Dan Linsky- Information Architect
    Ken Otte- Creative Director
    Pam Parker- Copywriter
    Bret Crosby- Interactive Manager
    Chester Campbell- Interactive Manager
    Suzanne Windhorst- Programmer
    Jason Vriezema- Programmer
    Bob Moler- VP of Account Service