Company: Slingshot, LLC, Dallas, TX Company Description: At Slingshot, we were doing it all before doing it all was cool. Traditional, new media, viral, killer web design— you name it. We’ve got no walls. We’ve got no silos. We’ve got no network breathing down our necks. So we’ve got nothing that’ll ever come between a great brand and a great idea. Come see us sometime at www.davidandgoliath.com. Nomination Category: Web Site Craft Categories Nomination Sub Category: Interface Design
Nomination Title: Mission Menus Website
- When was this web site first published?
February 2007
- Briefly describe this web site's interface design. Include here the URL of the nominated web site. (up to 100 words):
The objectives of MissionMenus.com are to: 1) Showcase the various uses of the tortilla 2) Communicate the vast product lineup of Mission Foods The need for this website was created by a recent change in Mission Foods’ target market to a general market (21-54, female). These goals were made even more increasingly difficult to accomplish because a lack of marketing media support. The success of the website and its goals was heavily dependant upon usage and word of mouth recommendations. Success was seen in a 144% increase in time spent per visit and an online coupon redemption rate of 34%. http://www.MissionMenus.com
- List the appropriate creative and production credits for this entry:
Charles Black- Account Executive Aaron Stahl- Art Director Dan Linsky- Information Architect Ken Otte- Creative Director Pam Parker- Copywriter Bret Crosby- Interactive Manager Chester Campbell- Interactive Manager Suzanne Windhorst- Programmer Jason Vriezema- Programmer Bob Moler- VP of Account Service
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