Company: Slack and Company
Company Description: But for 25 years, Slack and Company has worked exclusively with business marketers, helping to build their brands and generate profitable demand. As one of the nation’s first integrated marketing communications agencies, we were doing IMC since way before it was cool.
Nomination Category: Video and Film Categories
Nomination Sub Category: Sales: Industrial

Nomination Title: XIAMETER® — Silicones: A World of Possibilities

The date on which this nominated production was first distributed or otherwise made public:

April 10, 2011

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

BACKGROUND:

The XIAMETER® brand from Dow Corning brings new convenience and cost-effectiveness for purchasers of standard silicones by enabling easy online purchasing of commodity products at market-based prices.

XIAMETER® growth is focused on emerging markets and geographies, where prospects less familiar with silicones are still learning about the advantages the material could bring to their products. So to help seed these emerging markets, the XIAMETER brand requested a communications tool (video) that could summarize the uses and advantages of silicones, and show how they are used in several specific verticals.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

CREDITS:

Slack and Company—Chicago, Agency
Ron Klingensmith, Chief Creative Officer (Art Direction)
Mike Ritt, Associate Creative Director (Copy)
Brian Lubluban, Assistant Art Director
Michelle Fox, Account Director

PRODUCTION
Mark Boardman, Boardman Video (Editor/Animation)
Mike Ritt, Voiceover

CLIENT:
Stacy Coughlin, Director of Marketing, XIAMETER