Company: Slack and Company
Company Description: But for 25 years, Slack and Company has worked exclusively with business marketers, helping to build their brands and generate profitable demand. As one of the nation’s first integrated marketing communications agencies, we were doing IMC since way before it was cool.
Nomination Category: Video and Film Awards Categories
Nomination Sub Category: Meeting Modules

Nomination Title: Launching GROW 2012 - The BMA National Conference

The date on which this nominated production was first distributed or otherwise made public: Wednesday, May 30, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

OBJECTIVE:

With 600+ b2b marketers expected from 300 companies from 35 states and 12 countries, the BMA's 2012 international conference, themed “GROW” was the single largest annual b2b marketing event in the world. To kick off the 3-day conference, it was in need something visual. Something inspirational. But most of all, something that would reverberate off the walls to get the audience excited about the next 48 hours of activities.

RESULTS:

Originally intended for use on the first day to kick-off the conference, ultimately, the video was used to open each day of the conference. From the looks of audience, everyone appeared engaged in the video, opposed to checking email or chatting with the people sitting next to them.

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List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

CREDITS/AGENCY

Ron Klingensmith - Chief Creative Officer, Slack and Company
Josh Schober - Sr. Art Director, Slack and Company
Kim Siepel - Assistant Art Director, Slack and Company
Mike Ritt - Associate Creative Director, Slack and Company
Tammy Reigel - Project Manager, Slack and Company

CREDITS/PRODUCTION

Mark Boardman - Director/Editor, Boardman Video
Angela Boardman - Producer, Boardman Video