Company: Slack and Company
Company Description: But for 25 years, Slack and Company has worked exclusively with business marketers, helping to build their brands and generate profitable demand. As one of the nation’s first integrated marketing communications agencies, we were doing IMC since way before it was cool.
Nomination Category: Video and Film Awards Categories
Nomination Sub Category: P.R.: Industrial

Nomination Title: Launching the Ingredion brand

The date on which this nominated production was first distributed or otherwise made public: May 11, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Ingredion means ingredients—and action, innovation and solutions. That’s the new name of Corn Products International, a century-old company that purchased another century-old company, National Starch, in 2010. Together they became a $6.2 billion Fortune 500 ingredient solutions company serving 60 industries, including food and beverage, with a global footprint in 40 countries. Our job was to help position the newly expanded company in the marketplace. This video has been shown to great effect around the world, including at analyst meetings, new employee orientations, on external websites, on the intranet and at the recent Executives’ Club of Chicago luncheon with Ilene Gordon, the CEO of Ingredion. “I just love this video,” she told the group of business executives.

Upload a collection of supporting files and web addresses to our server to provide more background information to the judges. You may upload any number of attachments and URLs through the "Add Attachments, Videos, or Links to This Entry" link above. (Do NOT list your URLs below.)

List the appropriate creative and production credits for this : Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Slack and Company Team:

Ron Klingensmith, Chief Creative Officer
Kelley Fead, Creative Director/Account Director
Elisa Ivany, Creative Director
Jean Fox, Sr. Copywriter
Courtney Babic, Sr. Account Manager

Video Production: Utopic