Company: Slack and Company
Company Description: But for 25 years, Slack and Company has worked exclusively with business marketers, helping to build their brands and generate profitable demand. As one of the nation’s first integrated marketing communications agencies, we were doing IMC since way before it was cool.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Industrial

Nomination Title: Meet Ingredion promotional video

The date on which this nominated production was first distributed or otherwise made public: November, 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

OBJECTIVE:
To introduce Ingredion to general audiences and answer the question: Who is Ingredion and what do they do?

STRATEGY:
Use facts and figures and an infographic style to tell the Ingredion story in an engaging way.

SOLUTION:
The video puts the value Ingredion provides into terms both business marketers and consumers alike can understand: “WE put the crunch in your crackers” and the “sweet in your sweet nothings.”

RESULTS:
This video is widely used by the sales teams to tell the story of Ingredion and at trade shows.

Upload a collection of supporting files and web addresses to our server to provide more background information to the judges. You may upload any number of attachments and URLs through the "Add Attachments, Videos, or Links to This Entry" link above. (Do NOT list your URLs below.)

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

AGENCY: Slack and Company, Chicago, IL

CLIENT: Ingredion

AGENCY TEAM:
Ron Klingensmith, Chief Creative Officer
Kelley Fead, Creative Director, copy
Elisa Ivany, Associate Creative Director, art
Holly Pribble, Sr. Designer/Animation