Skillsoft - Best Security/Safety Video

Company: Skillsoft, Boston, MA
Company Description: Skillsoft is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management.
Nomination Category: Video Categories
Nomination Sub Category: Security/Safety

Nomination Title: Active Shooter Training Video Course

The date on which this nominated production was first distributed or otherwise made public: March 2018

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

As gun violence and mass shootings have become more frequent, Skillsoft debuted an Active Shooter Training Video Course in March 2018 developed to help individuals and organizations prepare and respond to an active shooter situation.

Accessible to everyone around the world and completely free, Skillsoft’s goal is for this content to save lives. The 6-part video course series details the typical characteristics of active shooter incidents and explains how to determine the correct course of action depending on the circumstances: escape, hiding in a secure location or physically engaging with the shooter. The course then lays out what to do in each situation, concluding with what to expect when law enforcement arrives.

Leveraging the latest brain science research, the videos have been designed to maximize retention by engaging both sides of the brain, fostering a linkage between cognition and emotion with intentional memory hooks. Skillsoft also utilized world-class writers, animators, actors and presenters to create an engaging, high-definition and highly contextualized experience to change learner behavior.

Upon its launch, Skillsoft’s Active Shooter Training Video Course has achieved:

-19,508 pageviews
-16,239 website visits
-28,084 users
-21,215 accesses

https://www.skillsoft.com/active-shooter-training/