Company: Sigma, Oradell, New Jersey
Company Description: Sigma was started in 1986 in Emerson, New Jersey. Today Sigma's 68 people strong and growing everyday. Sigma's been one of Ad Age’s Top 100 ad agencies for three years and BtoB’s Top 50 for the past four. Sigma's unique approach to advertising has built national brands that are top in their categories.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Outdoor Ad Campaign

Nomination Title: Station Domination

    The date on which this nominated campaign was first run, aired, or otherwise made public:

        September 2007

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        See the campaign files at http://thestevies.com/ABA08Attachments/sigma/

        This campaigns maintains the “Rugged Original” positioning of Panasonic
        Toughbooks, and pays homage to the many instances where a Toughbook endured
        extraordinary tests of durability. Toughbooks have been shot at in police gun
        battles, brought up Everest, and have amazing water resistance-- and succeed in
        turning on afterwards, keeping data intact.  The “Legally we cannot say…”
        headline describes how Toughbooks withstand those abuses that even our lawyers
        are hesitant to brag about.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        Advertising Agency/City: Sigma, Oradell
        Client: Panasonic Toughbook
        Art Director: Nikolay Nikolov, Heather Canova
        Creative Director: Tony Pucca
        Designer: Skye Leith
        Photographer/City: Stock
        Producer: Genevieve Gigi
        Writer: Tony Pucca, Chris Newkirk