Siemens Healthineers USA - Best Customer Engagement Event
Company: Siemens Healthineers USA, Malvern, PA
Company Description: An estimated five million patients globally everyday benefit from Siemens Healthineers' innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. We are a leading medical technology company with over 120 years of experience and 18,500 patents globally.
Nomination Category: Event Categories
Nomination Sub Category: Corporate & Community - Customer Engagement Event
Nomination Title: Siemens Healthineers Captures Attention and Builds Relationships with Shape 21 Immersive Customer Experience Event
Turning Virtual Experiences into Tangible Decisions
Doctors ground diagnoses and treatment recommendations on evidence, using the most accurate information they can gather. People purchasing the multi-million dollar equipment that yields evidence rely on it too – but ground their decisions in experiences and relationships.
Siemens Healthineers (SH), a leading MedTech company that produces cutting-edge equipment, has long used trade shows to build relationships with the professionals who select the tools that put accurate information into doctors’ hands. Live events have always allowed customers to see, touch, and experience SH’s innovations – to see them in action and examine the evidence first-hand. As COVID-19 brought in-person industry events to a halt, SH knew it needed a new way to engage customers so they could experience its groundbreaking technology – while retaining the human touch.
Engaging Customers and Prospects
As administrators and healthcare professionals spend more time online, competition for their attention becomes more intense; efforts to engage them must take into account the inherent distractions in working remotely.
To entice people to explore its new offerings, SH knew that making its imaging, diagnostics, and advanced therapy equipment stand out would take an immersive, unforgettable experience – and so Shape 21 was born.
“Being There” with Shape 21
We set a high bar for Shape 21; our goal was to register 5,000 attendees, have 500 of those attend an in-depth innovation talk, and generate at least 50 1:1 sales meetings.
To achieve these results we developed Shape 21 to simulate a feeling of “being there” through 3-D experiences and focused clinical pathways for experts in stroke, breast health, lung cancer, and COVID-19 resiliency. With connections to experts with insights about clinical conditions, innovation, access to remote care and other topics shaping healthcare, Shape 21 educated, engaged and empowered users with multiple opportunities to learn more. Customers attend Innovation Talks about the future of healthcare, hear expert presentations and targeted product demonstrations, and explore interactive sales guides to answer questions as they virtually experience new SH products.
Making a virtual experience thoroughly immersive showed how SH technology delivers health care information and connection. Access to care and digitalization are two of the most pressing issues facing providers worldwide, and Shape 21 gave customers insight how breakthroughs in connecting and engaging with patients digitally will play an important role in addressing their future challenges.
Shape 21 forged an enduring and engaging ongoing connection to SH that allows customers and prospects to experience how the company is shaping the future of healthcare. As healthcare continues to evolve and integrate more advanced digital capabilities and advanced equipment into patient care, the Shape 21 Forum platform will continue to evolve to provide experiences that help the industry navigate these transformations while embedding the human touch in technology.
Results
Shape 21 exceeded expectations, creating sustained engagements and sales conversations::
pre-registrations
from 135 countries reached
2,000+ (live and on-demand)
13,000+ videos viewed
1,000+ documents downloaded
1:1 sales meetings scheduled
More than 40% of users showed deep content engagement
More than 90% of current and potential customers provided full marketing consent, enabling effective re-targeting