Siemens Corporation

Company: Siemens Corporation
Company Division/Group: Siemens USA Corporate Communications
Company Description: Siemens Corporation, the U.S. arm of Siemens AG, is a diversified electronics and infrastructure provider. The United States is Siemens largest market, with $21.5 billion in sales, 70,000 employees in all 50 states, and 11 of our global businesses headquartered here. Siemens is a primary architect in the building of America’s business, government and community infrastructures.
Nomination Category: Corporate Film or Video
Nomination Sub Category: P.R.: Communications

Nomination Title: Siemens Innovation TV Series

The date in 2003 on which this nominated production was first distributed or otherwise made public:

The Siemens Innovation TV Series first aired in May 2002 although the program is
ongoing.  This application will include information and statistics such as number of news packages, viewership, stations reached, and budget, for the time period
September 1, 2002 thru September 1, 2003.

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Objectives and Results:
Siemens Corporate Communications Public Relations team had three primary
objectives: increase
awareness of Siemens brand; educate key constituencies about the company's
innovations, strengths in R&D, and infrastructure solutions; and build credibility in
newsrooms around the nation.  We enlisted Medialink to help design 90-second
news packages that are business and consumer-oriented.  In the one year time
period, we produced 34 unique stories that reached 206,127,117 million viewers on 6,962 broadcasts across the country.  The stories reached Siemens' primary
markets and strengthened Siemens corporate communicators' relationships with
broadcast producers.  For additional information, including heatmaps of our target
areas, a one page project description, our video collection, and a description of our
extensive video library including broadcasts and impressions statistics, please
visit:
http://www.siemens-usa.com/files/siemens-innovation-tv.html
Username: siemens
Password: $ecure2003

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Medialink was the production company used for the Siemens Innovation TV
Series.  Due to the large volume of stories and the uniqueness of each
package, the production team varied on each news package produced.
The lead producers of the TV series were Paula Davis, Director of Public
Relations, Siemens Corporation, and Kate Epstein, Producer, Medialink.