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Company: ShrubHub, Los Angeles, CA
Nomination Submitted by: (Submission is on behalf on my client, ShrubHub)
Company Description: ShrubHub is an innovative, industry-leading full-service landscaping company that brings dream yards to life with affordable plant consultations and world-class 3D designs developed remotely. We save customers thousands of dollars and increase the value of their homes with our professional designs, products, and services. We've served more than 50,000 homes in the US and launched internationally.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Consumer Services
 Nomination Title: ShrubHub
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
ShrubHub is an innovative, industry-leading full-service landscaping company that brings dream yards to life with affordable plant consultations and world-class 3D designs that are developed remotely. We believe in saving our customers thousands of dollars and increasing the value of their homes with our professional designs, products, and services. We have provided services to more than 50,000 homes in the United States and launched our services internationally.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
June 15, 2021
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 343 words used.
Innovation during a pandemic
When the pandemic hit and more people began working remotely, there was a surge in the desire to improve their yards and provide more living space. When designers couldn’t visit homes due to the pandemic, we changed our business model to offer remote design services.
In 2020, we initially offered 2D drawings. By June 2021, we introduced our fully virtual 3D design package, a turn-key solution for homeowners looking to renovate yards quickly and most affordably while remaining socially distant and safe.
State-of-the-Art Technology and Convenient, Affordable, High-Quality Services
Because of the pandemic, homeowners either couldn’t have designers visit their homes to measure and assess their yards, or in many cases people were uncomfortable with in-person visits. That’s why we leveraged satellite mapping technology and computer-aided designs to eliminate the need for in-person visits to get yard dimensions and views. We also offer these services dramatically lower than traditional costs.
- Typical designs in the industry can be between $1,000 and $3,000 and take 45 days.
- Due to our investment in cutting-edge technology, talent, processes we are now able to provide high-quality 3D designs in less than 15 days for about $300, making them more accessible and affordable.
Just because we’re more affordable doesn’t mean we don’t offer the same quality and value as other companies. In fact, we added even more services to help customers with every step of their projects. We created a network of experienced designers who put just as much passion and effort into designing one small patio as they would a 2-acre project. We uniquely offer one-stop-shop services available at very competitive rates. This includes:
- Optional lighting and irrigation plans
- Every design includes a custom shopping cart for purchasing design items
- An exclusive online nursery with door-to-door shipping for plants and décor
- Friendly and knowledgeable customer service reps available 24/7
We also focus on sustainability, as many of our customers wanted yards to meet stringent environmental standards—such as conserving water in dry regions and providing gardens to grow their own fruit and vegetables.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 343 words used.
Market Performance, Critical Reception and Customer Satisfaction
Our in-house team designed and implemented proprietary technology that helps our landscape experts create stunning, in-depth 3D designs for landscape and hardscape in less than half the time as before and it’s all done remotely. With less labor needed to create each best-in-class personalized design, we passed that savings directly to the customer for a fraction of the cost of our competitors and continue to receive rave reviews. Every step focuses on bringing the customer’s dream yard to life and we team with local landscape contractors to install patios and yards. We’ve seen significant growth as a result of our 3D personalized designs, exceeding our expectations, and continue to expand our services.
- 2019: Provided 2D drawings and services to [REDACTED FOR PUBLICATION] new customers.
- 2020: [REDACTED FOR PUBLICATION] transitioned to fully remote services and were moving toward 3D custom designs.
- 2021: [REDACTED FOR PUBLICATION] offered our new 3D turn-key package, and launched services in Australia.
So far, ShrubHub has helped more than 50,000 homeowners design their ideal yards. Some wanted salt-water infinity pools, others requested vibrant hanging wall gardens, and some just wanted new, weather-friendly grass. ShrubHub is available in all 50 states and now internationally.
Feedback:
“Their innovative design service is changing the way homeowners build their yards.” NBC
“Before ShrubHub, absolutely no one used our backyard other than for a quick moment of silence. Kyle, our designer, took a useless spot and turned it into something we absolutely can’t live without.”
“My wife and I have been trying to keep busy during the whole pandemic and redoing our yard is on the honey-to-do list. ShrubHub was the perfect way to do that, no contact with anyone – just fast, easy, and affordable service to get brand new designs and access to a huge online nursery so I don’t have to go out in public and browse… Everything was done quickly, and more importantly – safely – from the comfort of my own home.”
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 215 words used.
- While other online design companies have been around for a few years, ShrubHub’s 3D design packages are revolutionizing the entire industry. Homeowners on any budget can work with certified industry experts to design, plan and build their yard from the comfort and safety of their homes. With our exclusive technology, available only at ShrubHub, and our unique business model, no other yard design company can come close to our prices. [REDACTED FOR PUBLICATION]
- We provide a complete design experience with shopping lists, design edits, and door-to-door shipping from our exclusive nursery that contains hundreds of plants, succulents, and trees. [REDACTED FOR PUBLICATION]
- The last two years have given people an opportunity to reflect upon their priorities, and we’ve seen a major interest in the importance of enhancing their outdoor experiences at home. We’re proud to offer our services to help people build their yards. We can help make a difference in the quality of their lives by improving their outdoor lifestyle and creating beautiful spaces where they can enjoy spending time together. [REDACTED FOR PUBLICATION]
- 96% high customer satisfaction rating: 84% of 257 verified customer reviews gave us 5 stars and 12% 4 stars. [REDACTED FOR PUBLICATION]
- Our turn-key package offers unbeatable value. [REDACTED FOR PUBLICATION]
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