Selective Insurance Group

Company: Selective Insurance Group, Inc.
Company Description: Selective Insurance is a customer-focused regional property/casualty company that provides a broad range of insurance, alternative risk management products and related services to small and medium-sized businesses, and individuals through independent agents. Our high-tech, high-touch approach helps us create profitable growth and long-term shareholder value. Selective is a Fortune 1000 company.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Sales: Service Sales

Nomination Title: The Selective Service Center

The date in 2003 on which this nominated production was first distributed or otherwise made public:

The Selective Service Center video was first shown in February and March of 2003 at a series of meetings that Selective’s senior management team holds each year
with the principals of the 800 independent agencies with which we do business. 
The video was subsequently shown by field-based employees to groups of
employees in each of the agencies and was also shown at Selective’s quarterly
meetings for employees. 

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

This video was created to help persuade independent insurance agency principals
and customer service representatives that they should place their small business
accounts with the Selective Service Center. The video allows agents to “meet” the
Service Center staff and to hear colleagues endorse the Service Center and its
benefits to agents, including service as good as or better than that provided by the
agent; reduced costs; increased retention of current customers and the
opportunity for the agency to pursue more business.  Produced in-house for
$25,000, this video helped move $5 million of business to the Service Center.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: N/A
Client:   N/A
Art Director:  N/A
Producer:   Anne Ellis
Production Company:  Pinczuk Productions
Writer:   Anne Ellis
Music:   N/A
Edit House:  Chase Wilson, Tom Verga