Company: Selective, Branchville, NJ
Company Description: Selective is the 49th largest P&C insurance group in the United States by A.M. Best Co. Selective offers a broad range of insurance and alternative risk management services from Commercial to Personal to Flood. Selective provides value-added insurance products and services to businesses, public entities and individuals through independent agents in 22 primary eastern and Midwestern states.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment

Nomination Title: Selective; Find the Diamond

The date on which this nominated production was first distributed or otherwise made public: August 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

To build brand recognition for a regional insurance carrier in the sea of national carriers, being able to stand out and separate oneself is important. At Selective, we pride ourselves on our insurance experts who can respond to an agent's or customer's needs with solutions. Each of our employees' vast knowledge of the industry drives our success - it's as if insurance was in our DNA.

Find the Diamond follows the leader of Selective's future insurance experts through as they are faced with challenges allowing them to harness and hone the innate insurance knowledge with which they were born.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Director of Marketing - Cindy Heismeyer

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