Company: Selective, Branchville, NJ
Company Description: Selective is the 49th largest P&C insurance group in the United States by A.M. Best Co. Selective offers a broad range of insurance and alternative risk management services from Commercial to Personal to Flood. Selective provides value-added insurance products and services to businesses, public entities and individuals through independent agents in 22 primary eastern and Midwestern states.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment

Nomination Title: Diamond Moments

The date on which this nominated production was first distributed or otherwise made public: August 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Designed to build brand awareness and incorporate actual success stories sent by real customers, this campaign of four television commercials ran throughout the company's footprint of 22 states through various mediums. The campaign was originally developed for television, but then updated for an online audience both for a proactive (advertising) and reactive (hosted) reach. Anecdotally, response and reaction has been extremely positive and quantitatively, we have seen a dramatic increase (more than 100%) in web traffic to dedicated pages since the launch of the online campaign.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: