Company: SAP, Newtown Square, PA
Nomination Submitted by: SAP
Company Description: As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.
Nomination Category: Publication Categories
Nomination Sub Category: Best White Paper or Research Report
 Nomination Title: 2024 HR Trends: The Year of AI
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 196 words used.
SAP SuccessFactors Growth and Insights is a group of PhD-level organizational psychologists and HR technology market intelligence experts that conducts original applied research on future of work trends to inform strategy and offer thought leadership. The goal of our annual trends report is to gain a comprehensive understanding of the most prevalent HR and workforce trends and provide our expert perspective on how to enable businesses for success. Through content analysis and use of AI, we analyzed 600+ data points from 100+ reputable business publications to derive nine “meta-trends.” Given its comprehensive, rigorous methodology, customers eagerly await our report to help make sense of the copious, fragmented landscape of annual predictions. Findings are integrated into all our global and regional marketing plans and customer events. Internally, the report influences our research agenda, which subsequently informs SAP SuccessFactors’ product strategy, ensuring our investment decisions are evidence-based and aligned to customer and market strategic priorities. Our 2023 report had 3538 downloads. Our 2024 report already has 33,138 downloads! We translated our report into 12 languages and created derivative assets (videos, blogs, infographic, social). We’ll host a LinkedIn Live series to address each trend with expert guests.
- The date on which this nominated whitepaper or research report was first distributed or otherwise made public:
March 5, 2024
- Optionally you may list the creative and production credits for your nominated white paper or report - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
2X Marketing/Malvern, Pennsylvania
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