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Company: RiverSource Life Insurance Company, Minneapolis, MN
Company Description: For more than 125 years, RiverSource has helped clients earn, grow, and protect their wealth. As one of the nation's largest insurance companies, we have a long history of strong ratings from independent rating industries. We rank among the industry leaders in key categories including variable annuities and variable universal life insurance.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Insurance
 Nomination Title: RiverSource Insurance Digital Long-term Care Guide
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 357 words used.
RiverSource Insurance Digital Long-term Care Guide
Our team developed the digital Long-term Care Guide [REDACTED FOR PUBLICATION] to help over 10,000 Ameriprise advisors lead productive conversations with clients around what long-term care is, potential costs of care and funding sources. The web-based tool allows advisors to easily access and share the content with clients during in-person or virtual meetings. The tool is intuitive to use, requiring limited to no training, and effective in helping clients consider their future long-term care needs from a different perspective. The guide was designed for advisors to:
- Follow the guide’s navigational flow for the full experience or choose to jump to specific sections.
- Use the built-in survey and calculator to generate personalized results with easy-to-read visuals for clients.
- Easily explain the benefits, risks and considerations of key funding options by comparing sources within the flexible table format.
- At the end of the conversation print or save and email a customized PDF output to clients that summarizes what they discussed.
The Long-term Care Guide was the first of our digital insurance guides developed in our new RiverSource visual brand identity – lending a sophisticated and professional look to the tool that Ameriprise advisors can be proud to use with clients.
Advisors who use the Long-term Care Guide in client meetings continue to provide positive feedback on the tool. They like the navigational flow, the embedded resources with built-in talking points and the cost-of-care calculator with regional data – all of which facilitates an engaging discussion around potential solutions. The tool received 4,100 visits over a 6-month period, exceeding our 2021 goal by 113%.
For more than 125 years, RiverSource has helped clients earn, grow, and protect their wealth. As one of the nation's largest insurance companies, we have a long history of strong ratings from independent rating industries. We rank among the industry leaders in key categories including variable annuities and variable universal life insurance.
We partner exclusively with Ameriprise financial advisors to offer clients insurance solutions and tools, like our Long-term Care Guide to help keep them on track with their financial goals, while protecting what matter most to them.
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
RiverSource Insurance Marketing & Communications Team
- Linda Knutson, Sr. Product Marketing Manager
- Steve Riesterer, Sr. Director
- Jameson Wakefield, Sr. Director
- Marta Jenkins, Sr. Business Program Manager
- Steve Hagen, Sr. Digital Marketing Manager
- Kirk McKinley, Sr. Business Analyst
- Darlene Wood, Sr. Graphic Designer
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