Company: Resonate Pictures, Lawrence, Kansas
Company Description: Saving the world, one training film at a time.
Nomination Category: Video and Film Categories
Nomination Sub Category: Training

Nomination Title: Profit Picture

The date on which this nominated production was first distributed or otherwise made public:

March 2011

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

What would it be like to follow an AGDC employee on a sales call? The client requested we answer this question with an engaging, realistic video to train their employees experientally in the latest sales rules and practices. We took a faux documentary approach, with the intention of making employees wonder if what they were watching was real. The training was delivered in groups with facilitator moderation between each "episode." After each session, without fail, the question arose: "Were those real AGDC employees being followed by a real documentary crew?" Proof that we hit our target!

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Altria Group Distribution Company, Richmond Virginia

Executive Producer: Heather Bell
Producer: Marc Havener
Director: Rick Mumford
Writer: Bryan Belknap
Cinematographer: Ken Franks
Production Company: Resonate Pictures, Lawrence, KS