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Prudential Financial, Inc., Newark, New Jersey: Prudential Stages: Built for the customer, by the customer

Company: Prudential Financial, Inc., Newark, NJ
Company Description: With operations in the U.S., Asia, Europe, and Latin America, Prudential is one of the largest insurance companies in the world. It provides a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, and investment management.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Financial Services / Banking
2023 Stevie Winner Nomination Title: Prudential Stages: Built for the customer, by the customer
  1. The date on which this nominated mobile site or app was first published:

    11/30/2022

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 200 words used.

    Founded on a growing need for advice, Prudential Stages for Retirement was built for the customer, by the customer. By combining digital tools with access to a team of experienced advisors, we make it easy for people to get advice on their terms and their time. This online experience helps alleviate anxiety by helping customers envision their ideal retirement and benchmarking their readiness with a proprietary confidence score. With the click of a button, they can partner with our advisors to create a personalized strategy and live the retirement they want. 

    [REDACTED FOR PUBLICATION]

  3. List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
    1. Public Address: overall branding look and feel
    2. Accenture  Song: creative for paid media, waitlist creative, and nurture emails
    3. Internal creative team: product development, landing pages, site merch, and prudential.com hero

    *Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as "Pruco") under the marketing name Prudential Financial Planning Services (PFPS), pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser. 1072090-00001-00

Attachments/Videos/Links:
Prudential Stages: Built for the customer, by the customer
MP4 [REDACTED FOR PUBLICATION]
JPG Prudential_Stages_Team_Photo.jpg
URL Prudential Stages for Retirement Landing Page