Company: Proactive Worldwide, Schaumburg, IL
Nomination Submitted by: Keelan Group
Company Description: Since 1995, Proactive Worldwide (PWW) has evolved from a two-person operation into a global competitive research and analysis firm, with delivery teams in North America, Europe, and Asia Pacific. The firm excels in four distinct areas of primary market research: Intelligence-based Strategic Planning, Competitive Intelligence, Market Intelligence, and Customer Insights.
Nomination Category: New Product & Service Categories - Education
Nomination Sub Category: Career and Workforce Readiness Solution
 Nomination Title: Proactive Worldwide's CI Learning Lab
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Proactive Worldwide launched its brand-new CI Learning Lab for on-demand competitive intelligence training and education on March 1, 2022. www.cilearninglab.com We included with this entry a PDF file [REDACTED FOR PUBLICATION] that has screenshots of the training content and the variety of teaching methods. We embedded a sample video course on frame 5 that will launch when clicked.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 331 words used.
The CI Learning Lab is an all-in-one resource designed to teach the essential skills for success in competitive intelligence. It offers an affordable subscription-based platform with lifetime access to a vast library of video and written educational content, interactive discussion forums, and a SCIP Competitive IQ Certification. SCIP (Strategic Consortium of Intelligence Professionals) is the leading nonprofit organization of intelligence thought leaders. www.scip.org
Developed by experts at Proactive Worldwide, a leader in competitive intelligence, the Lab's flagship course, CI Blueprint®, caters to all skill levels from beginners to industry professionals. It is the only online course endorsed by SCIP to receive IACET certification in the Foundations of Competitive Intelligence.
The Lab guides individuals in building a world-class CI function from scratch, covering topics such as creating a CI strategy, scoping projects, managing stakeholders, conducting research, using analytical tools, establishing early warning programs, and measuring the Return on Competitive Intelligence (ROCI®). The course offers valuable insights even for experienced CI veterans.
The CI Learning Lab stands out with its distinctive and engaging teaching methodology, delivering practical takeaways to facilitate accelerated learning. The aim is to embed CI skills in individuals' minds and foster a CI-focused culture within organizations. The courses are also mobile-ready, enabling learning on the go.
Proactive Worldwide created the Lab because they believe that technology alone is not competitive intelligence. They emphasize the power of the human mind as the primary intelligence medium, while tools like machine learning and data analytics serve to enable and support intelligence capabilities. The CI Blueprint® course is the first of its kind, offering comprehensive and end-to-end training in the CI discipline.
Interested individuals can utilize the Lab's unique free assessment tool to evaluate their existing CI skills, receive a CI capability score, and obtain personalized recommendations for improvement.
Whether one is seeking career advancement, entry into the job market, organizational exposure, or a strategic leadership role, the CI Learning Lab equips individuals with the necessary skills for success in competitive intelligence.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 307 words used.
The CI Learning Lab, offered by Proactive Worldwide, has experienced exceptional growth since its launch in March 2022. Enrollment in the Lab has increased by over 300 percent each quarter, with sales growing from hundreds of dollars to thousands per month. As a privately-held company, specific figures are not released. However, the focus of this service extends beyond revenue generation. It aims to provide affordable education in the field of competitive intelligence globally.
The course has gained significant popularity, attracting dozens of business professionals every month, and corporate organizations are investing in CI Learning Lab licenses to educate their teams. Universities have also recognized its value, acquiring licenses for students taking related coursework at discounted rates.
One notable success story involves a $6.5 billion Japanese medical equipment manufacturer, one of the first corporations to purchase an enterprise-level subscription for over 20 of its staff. They needed a "live" CI training solution that could accommodate their personnel in different time zones. The CI Learning Lab was the only on-demand option available, leading many other multinational organizations to follow suit.
In January 2023, Proactive Worldwide announced a partnership with Mercyhurst University, a renowned private liberal arts university. The CI Learning Lab's CI Blueprint® program will be integrated into Mercyhurst's curriculum for Advanced Competitive Intelligence courses, benefiting over 50 students each semester. This collaboration ensures that students not only receive SCIP Certification but also gain a competitive advantage upon graduation. Discussions are also underway with other prominent institutions [REDACTED FOR PUBLICATION] to offer the CI Blueprint® course to their students at a significantly discounted rate.
Proactive Worldwide's CI Learning Lab has achieved remarkable growth and is recognized as a leading provider of on-demand CI education. Its expanding reach and partnerships with prestigious universities highlight its commitment to shaping the future of competitive intelligence training.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 79 words used.
With this submission, we have included the following supporting materials:
PDF of CI Learning Lab Screenshots: ci-learning-lab-screenshots-2024.pdf
and Embedded Sample Video Link: https://www.youtube.com/watch?v=wcR8Bfn1TnQ
CI Learning Lab Customer Testimonials: https://cilearninglab.com/testimonials/
Support of the claim that SCIP endorses the CI Learning Lab: https://www.scip.org/page/CI-Learning-Lab
Support of the partnership with Mercyhurst University (with other schools to soon follow): https://www.prweb.com/releases/2023/1/prweb19126233.htm
One-of-a-kind FREE CI Capability Self Assessment Tool: https://cilearninglab.com/self-assessment/
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