Company: Primrose Schools, Atlanta, GA
Company Description: Primrose Schools is the leader in providing premier early education and care to children and families in the United States.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Education & Training
 Nomination Title: Primrose Schools® Introduces New Junior Robotics Challenge to Engage Children in STEM-based Learning
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
March 3, 2022
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 201 words used.
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In 2022, Primrose Schools® added its first-ever “Ready, Set, Robotics!” curriculum to the Summer Adventure Club program. Modeled after the design thinking process of major engineering universities, the curriculum enabled students to engage with an interactive robot named Dash through coding, mazes and special missions.
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Primrose developed a marketing campaign to drive awareness, consideration, inquiries and enrollment for Summer Adventure Club that included paid media, digital platforms including business listings and landing pages to support conversions, blog, organic social media and earned media. The campaign sought to promote both the love of learning and fun that is a part of the program. [REDACTED FOR PUBLICATION]
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 250 words used.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2021. Even if your initiative started before 2021, limit your response to activities and results since the beginning of 2021 only (up to 250 words):
Total 250 words used.
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- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 136 words used.
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