Company: Primrose Schools, Atlanta, GA
Company Description: Primrose Schools is the leader in providing premier early education and care to children and families in the United States.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year – Diversity, Equity & Inclusion
 Nomination Title: Primrose Schools® Establishes “National Day of Belongingness”
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
August 2022
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 148 words used.
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 184 words used.
Children who feel valued and included develop confidence and a strong sense of self. In turn, they are better equipped to show kindness and compassion to others, including those who are different from themselves.
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At Primrose Schools®, fostering a sense of belongingness means creating and maintaining an environment where everyone feels included and where similarities and differences are nurtured and respected.
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[REDACTED FOR PUBLICATION] In 2022, the company sought to reimagine how it talks about belongingness and increase awareness among its target audiences of prospective and current families about how its curriculum places an equally strong emphasis on academic skills and character development skills [REDACTED FOR PUBLICATION]. Additionally, Primrose aimed to invite other families to celebrate and foster belongingness by highlighting and offering resources, including books, music and at-home learning resources.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 250 words used.
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[REDACTED FOR PUBLICATION]
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[REDACTED FOR PUBLICATION]”
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- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2021. Even if your initiative started before 2021, limit your response to activities and results since the beginning of 2021 only (up to 250 words):
Total 250 words used.
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