PRIDE Industries, Roseville, California, United States: I AM ABLE

Company: PRIDE Industries, Roseville, CA
Company Description: PRIDE Industries is the nation's leading employer of people with disabilities. Through personalized employment services, we help individuals realize their true potential and lead more independent lives. We believe that all people have talent and that when people of all abilities know they are respected and have an opportunity to contribute, they can reach their full potential.
Nomination Category: Video Categories
Nomination Sub Category: Diversity & Inclusion

Nomination Title: I AM ABLE

The date on which this nominated production was first distributed or otherwise made public:

10/8/24
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 193 words used.

The communication objectives were to show the world that people with disabilities can be exceptional employees. The video met this objective by showcasing Beth’s story.

There are more than 20 million working-age (16-64) people with disabilities in the United States. 65 percent of them are unemployed. There are millions of qualified, motivated, stellar people with disabilities willing and able—yes, able—to fill those jobs. The video highlighted just such an individual - Beth Cole-Pope, a custodian with PRIDE Industries at the Little Rock federal courthouse. Beth is both deaf and blind, but she cleans the courthouse so thoroughly by cleaning everything she touches that her manager is training other custodians to use her tactile cleaning method.

While Beth’s story is remarkable, hers is not an isolated incident. Beth is one of millions of Americans with disabilities who have the talent and the motivation to do great work. Hiring people with disabilities is not just a nice thing to do. It’s good business. A 2023 Accenture study that found companies that actively employ and support people with disabilities enjoy 1.6 times more revenue, 2.6 times more net income, and twice the economic profit.
Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Videographer/Cinematographer, Director, Producer, Editor, - Christian Naranjo

Creative Directors - Bill Peatman, Brittany Gomez, Christian Naranjo

Interviewers - Kat Maudru, Christian Naranjo

Attachments/Videos/Links:

I AM ABLE
	[REDACTED FOR PUBLICATION]