Company: Premier Inc.
Company Description: Premier Inc. (NASDAQ: PINC) is a leading healthcare improvement company, uniting an alliance of more than 4,400 U.S. hospitals and health systems and approximately 250,000 other providers and organizations to transform healthcare. With integrated data and analytics, collaboratives, supply chain solutions, and consulting and other services, Premier enables better care and outcomes at a lower cost.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications Department of the Year
 Nomination Title: Premier Inc.'s Public Relations Team
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated department since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated department: its history and past performance (up to 200 words):
Total 197 words used.
Premier Inc. is a leading healthcare improvement company, uniting an alliance of more than 4,400 U.S. hospitals and health systems and approximately 250,000 other providers and organizations to transform healthcare.
Premier’s public relations (PR) team is comprised of seven individuals located across the country, reporting to the organization’s Chief Financial and Chief Administrative Officer.
Charged with driving brand awareness, thought leadership credibility and a strong business pipeline, the team’s strategy and agile approach provides unique perspectives and forward-looking insights on key industry challenges, topics and trends of value to healthcare providers, journalists and the market at-large. These objectives are supported by strong and transparent messaging, differentiated Premier data, and an always-on approach to disseminating news vital to the healthcare sector navigating inflation, workforce issues, supply chain disruptions and more.
Collective efforts allowed Premier to significantly expand its media reach with [REDACTED FOR PUBLICATION] share of voice increase year over year and subject matter experts (SME) featured in new and prominent publications and outlets. The team also leveraged the power of the press to advance public policies from Congress, The White House and various government agencies, achieving [REDACTED FOR PUBLICATION] legislative and regulatory reforms since COVID-19’s onset.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the department's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 241 words used.
Since 2020, Premier has seen its visibility, credibility and influence with media and other stakeholders rise exponentially. The PR team recognizes Premier’s responsibility to leverage its unique position in the healthcare space to educate media, government officials and member hospitals and health systems with real-time data and information to help all parties make informed decisions. This has helped differentiate Premier during the pandemic and beyond.
The team generates awareness and drives conversation, leading the market in real-time demonstrations of how hospitals are navigating their most critical challenges – bringing the issues impacting our member healthcare providers to the forefront of national discussion. The team is skilled at taking data points and translating them into compelling stories that generate interest from reporters, resulting in interview opportunities and subsequent coverage. As a result, Premier’s SMEs, data and insights are consistently featured in top-tier national publications.
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The PR team’s work has solidified Premier as a leader in transforming healthcare.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other communications departments in your industry and/or to the depatrment's past performance (up to 250 words):
Total 242 words used.
[REDACTED FOR PUBLICATION] the level of results and recognition the Premier PR team has generated is exceedingly impressive for a company in its position. The team is also focused on metrics that matter – with goals aligned to outcomes vs. activities.
Highlights of results include:
- [REDACTED FOR PUBLICATION]
- [REDACTED FOR PUBLICATION]
The team’s work in elevating the corporate profile also resulted in Premier receiving invitations to join government task forces, including the Biden Administration’s Healthcare and Public Health (HPH) Sector Joint Supply Chain Resilience Working Group.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 28 words used.
Our newsroom can be found here: https://premierinc.com/newsroom. It features all of our blogs, press releases, statements success stories, etc. and much of our earned media coverage.
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