Precision Marketing Group - Best Aggregation Platform

Company: Precision Marketing Group, Framingham, MA
Company Description: PMG was founded in 2002 by Susan LaPlante-Dube and Maureen O’Grady Condon. Susan and Maureen met by chance. Everything since has been totally strategic and tactical. Well… almost everything. (Not counting those Rachel-from-Friends era haircuts.) Our two principals merged their complementary skill sets, marketing backgrounds, upfront humor and oversized hearts to launch one of Boston’s most dynamic
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: Aggregation Platform

Nomination Title: Puritan's Covid-19 Information Portal

March 16, 2020

The COVID-19 portal provides critical information on Puritan’s response to COVID-19 as well as served up both new and existing content. The goal was to both educate distributors and end users on product (swab) availability and educate the audience as to the proper way to swab for COVID-19. View the portal here: https://info.puritanmedproducts.com/corona-virus-portal.

Within two weeks of launching the COVID portal, the page received over 2,500 pageviews. During the same period all of Puritan landing pages saw 700 views. Overall, the single COVID portal page views were over 250% higher than pageviews of all their landing pages in that same time period. Since the portal launched there have been over 13,000 pageviews compared with the second most popular resource, which has seen just over 2,100 pageviews.

Beyond the numbers, the COVID-19 portal has served as a way to quickly educate and inform Puritan’s customers on the company’s response to the pandemic, which is central to getting Americans tested for the virus and getting the country one step closer to a sense of normalcy