PlayNetwork

Company: PlayNetwork Inc., Redmond, Washington
Company Description: PlayNetwork delivers entertainment solutions consisting of custom music, quality sound and video systems, video programming, branded compilation CDs, and other media solutions that enhance restaurants and retail store environments. Established in 1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies.
Nomination Category: Interactive Multimedia
Nomination Sub Category: Sales

Nomination Title: PlayNetwork Multimedia Sales Modules

   1. The date in 2004 on which this nominated production was first distributed or otherwise made public:

December 7, 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

PlayNetwork developed a suite of multimedia modules as visual support to the
national account sales presentation process. The presentations are not stand-
alone tutorials, but rather they are meant to assist the sales process and
reinforce the fundamental messages the sales representative is communicating. The
modules are scripted to run from a single user interface so a client can be guided
through any combination of messages as needed. An accompanying guide of
talking points and navigation commands enable the sales team to be well-versed
and consistent in their presentation of key selling points and corporate
positioning.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Director: Stephen Dorsey; Designer: Zeljko Karlica; Producer: Ryan
Risenmay; Writer: Stephen Dorsey.