Philip Morris International - Best Public Service Campaign

Company:Philip Morris International, New York, NY (and Lausanne, Switzerland)
Company Description: Philip Morris International (PMI) is a leading international tobacco company, with a diverse workforce of around 73,500 people who hail from every corner of the globe. We are dedicated to doing something very dramatic—we want to replace cigarettes with smoke-free products as fast as possible.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Public Service

Nomination Title: Leveraging Partnerships To Combat Fraud Amid COVID-19 Pandemic

The attached pdf provides further background and evidence of the campaign and its success.