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Philadelphia International Airport, Philadelphia, Pennsylvania: DiscoverPHL Airport Guide: Philadelphia International Airport

Company: Philadelphia International Airport
Nomination Submitted by: Jacobson Strategic Communications
Company Description: Philadelphia International Airport (PHL), the only major airport serving the nation's 6th largest metropolitan area, is a large hub airport serving 32.24 million passengers annually. Twenty-five airlines, including all major domestic carriers, offer nearly 500 daily departures to more than 140 destinations worldwide.
Nomination Category: Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit
2023 Stevie Winner Nomination Title: DiscoverPHL Airport Guide: Philadelphia International Airport
  1. The date on which this nominated material was first distributed or otherwise made public:

    The DiscoverPHL Airport Guide was released in Fall/Winter 2021 and Spring/Summer 2022.

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 199 words used.

    To usher in a year of booming travel, Philadelphia International Airport (PHL) and PHL Food & Shops collaborated to create the DiscoverPHL Airport Guide. The print publication provided travelers with an introductory look at the many amenities PHL and the City of Philadelphia have to offer.
    The curated collection of editorials, articles and other features, included:

    • Simplified map to help travelers navigate the airport and find food and shop locations;
    • Ads for PHL Food & Shops merchants, some of which featured special offerings and promotional items;
    • Editorials spotlighting various Philadelphia businesses;
    • Features on the PHL Food & Shops Employee Ambassador program, which honors exemplary employees who go above and beyond in the name of customer service;
    • Highlights on PHL’s Art Exhibitions Program, which displays artwork from local artists throughout the airport terminals

    A subsequent edition highlighted timely events, performances and activities at Rivers Casino Philadelphia, situated along the picturesque Delaware River waterfront and the Kimmel Cultural Center, Philadelphia’s preeminent performing arts venue.

    Designed to build interest and bring excitement to travelers about the fun that awaits them while visiting Philadelphia, the Guide was made available to travelers at PHL’s network of airport information desks and is also posted online.

  3. Optionally you may list the creative and production credits for your nominated piece - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Advertising Agency/City: Hornercom

Attachments/Videos/Links:
DiscoverPHL Airport Guide: Philadelphia International Airport
PPTX Best_Marketing_Brochure___Stevies_ABA_2023.pptx
URL Airport Guide Magazine: Spring/Summer 2022