Company: Peabody Energy, St. Louis, MO
Company Description: Peabody Energy is the world’s largest private-sector coal company and a global leader in sustainable mining and clean coal solutions. Peabody’s Advanced Energy for Life campaign seeks to raise awareness and support to end global energy poverty, increase access to low-cost electricity and improve emissions using today’s advanced clean coal technologies.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Other

Nomination Title: Advanced Energy for Life: World Energy Needs are Enormous

The date on which this nominated production was first distributed or otherwise made public: February 26, 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

We call it Advanced Energy for Life because clean, modern energy is the solution for better, longer and healthier lives.

The campaign seeks to elevate the conversation about the world’s number one human and environmental crisis – energy poverty. It aims to build awareness and support to eliminate energy poverty, increase access to low-cost electricity and improve emissions using advanced clean coal technologies through a vast range of communication channels.

The world has an appetite for modern conveniences that require more and more energy. World Energy Needs Are Enormous illustrates the enormity of the world’s growth in one day through the use of a whiteboard technique.

Since the launch of the campaign, February 26 2014, the World Energy Needs Are Enormous video received 106,308 views.

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