Paul Werth Associates

Company: Paul Werth Associates, Columbus, Ohio
Company Description: Paul Werth Associates is a full-service public relations, public affairs, advertising and marketing firm that provides research, strategic counsel and implementation of results-driven communications programs. Werth works with large, medium and small-sized companies in both the public and private sectors.
Nomination Category: Advertising
Nomination Sub Category: Best Magazine Ad Campaign

Nomination Title: Ohio Business Development Coalition Magazine Campaign

   1. The date in 2005 on which this nominated campaign was first run, aired, or otherwise made public:

December, 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

With the passage of sweeping new tax reform legislation benefiting business growth within the state, Ohio was primed to promote its business-friendly environment as well as its attractive home life away from work. The ads targeted key C-level decision makers and appeared in prominent business magazines. To make the message more tangible and personal for that audience, the ads featured case studies from FORTUNE 1000 firms already successfully operating in the state, and included a testimonial statement from the featured company's chief officer. As hoped, the ads have resulted in a substantial increase in Web site traffic and telephone inquiries.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Paul Werth Associates/Columbus, Ohio
Client: Ohio Business Development Coalition
Art Director: Mark Poprocki
Creative Director: Jack Haunty
Writer: Ron Etter