Total 530 words used.
Katy Holt-Larsen, Chief Impact Officer and Area President of North America at Partner.Co, has been instrumental in driving the company’s success through her strategic leadership, innovative initiatives, and deep commitment to fostering a culture of collaboration and excellence. Her ability to drive promotions and sales, encourage leader engagement, and inspire both the corporate team and the field has resulted in extraordinary growth and momentum for the company.
Under Katy’s leadership, North American sales have surged by 24%, a testament to her strategic vision and ability to create compelling promotions that drive results. She has played a crucial role in structuring incentive programs and rank advancements that have directly contributed to a 73% increase in title advancements among Brand Partners. By aligning business strategy with meaningful rewards, she has empowered Brand Partners to reach new heights, strengthening engagement and long-term retention.
Katy’s ability to energize and mobilize the Partner.Co community was showcased at PXP’24, an immersive global event that reinforced the company’s core values while driving business growth. Through her leadership, PXP’24 not only delivered 567K social media views and 17K interactions, but also generated a 45% increase in business in the month following the event. Her talent for creating high-impact experiences that connect and motivate the field has positioned Partner.Co as a leader in direct sales engagement.
Beyond events, Katy has spearheaded transformative product launches that have further cemented Partner.Co’s reputation for innovation. The sold-out success of Co.Lab Sugar Stop and AbVantage reflects her ability to lead integrated marketing and sales strategies that resonate with consumers. Her leadership also fueled a 1,150% increase in sales for Slenderiiz Drops, proving her expertise in positioning products effectively for maximum impact.
Katy’s focus on leader engagement has been a cornerstone of Partner.Co’s growth. She fosters strong relationships with field leaders, working collaboratively to ensure alignment on business objectives and strategies. Her emphasis on empowering leaders has led to higher retention, stronger field performance, and increased enthusiasm for Partner.Co’s mission. This collaborative approach not only strengthens the company’s foundation but also fuels long-term sustainability.
Katy’s influence extends beyond just numbers—she has cultivated a culture of inspiration, passion, and purpose within Partner.Co. Her ability to unite corporate teams and Brand Partners under a shared vision has driven unprecedented momentum. Whether through structured mentorship, recognition programs, or leadership development initiatives, she has built an environment where people feel valued and motivated to succeed.
Additionally, Katy played a pivotal role in launching Partner.Co’s brand-new website, designed to enhance user experience, streamline product discovery, and provide valuable resources for Brand Partners. This digital transformation has made it easier for the field to share Partner.Co’s mission, contributing to a 66% increase in new customers.
Katy Holt-Larsen’s strategic acumen, dedication to leadership development, and ability to inspire have been instrumental in Partner.Co’s continued success. Her approach to business is not just about driving numbers but about creating meaningful impact, both for the Brand Partners she leads and the customers Partner.Co serves. Through her visionary leadership, Katy has positioned Partner.Co for sustained growth, ensuring its place as a global leader in the wellness and direct sales industry.
Nomination Title: Katy Holt-Larsen, Chief Impact Officer and Area President, North America
