Parker Hannifin - Magazine Format

Company: Parker Hannifin Corporation
Company Description: World's leading motion-control technology company engineers motion/process-control devices in aerospace; automation; climate/industrial controls; filtration; fluid connectors; hydraulics; instrumentation; and seals. Sales approaching $7 billion, and employees 14% of the stock (NYSE:PH).
Nomination Category: Corporate Film or Video
Nomination Sub Category: Magazine Format

Nomination Title: Parker Hannifin Corporation: "OnTV" Video News Magazine

The date in 2003 on which this nominated production was first distributed or otherwise made public:

2003 editions premiered as follows:
OnTV 8: March 2003
OnTV 9: July 2003
OnTV 10: December 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Objectives of OnTV are to:
* Build employee interest and pride in Parker innovations;
* Establish "outside-in" perspective for employees and recruits to define Parker's
industry -- motion & control -- through experiential video (video captures motion);
* Personalize company strategies and model leaders implementing them; and
* Relate technology applications to customer and end-use benefits that improve
life, thus helping divisional employees focused on single product lines see the net
effect of their contributions.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Director: David Grager, Creative Director, Parker Hannifin Corporate
Communications Dept.
Story Editor/Interviewer/Host: Jennifer Eaton, Manager, Business & Financial
Communications, Parker Hannifin Corporate Communications Dept.
Producer/Cinematographer/Editors: Andrew Batcheler, Fat Cricket Media/Boise,
Idaho and Dan Mills, Parker Hannifin Corporate Communications Dept.