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Company: SamsonPR, Napa, CA
Company Description: SamsonPR is a B2B PR agency.
Nomination Category: Entrepreneur Categories
Nomination Sub Category: Entrepreneur of the Year - Computer Software - Up to 500 Employees
 Nomination Title: Melissa Burdick
- Which will you submit for this nomination, an essay of up to 650 words about the achievements of the nominated entrepreneur since January 1 2020, OR a video of up to five (5) minutes about the same? CHOOSE ONE:
An essay of up to 650 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing an essay of up to 650 words, place it in this space:
Total 200 words used.
Melissa Burdick, Co-Founder and President of Pacvue, is an expert in designing online and eCommerce marketing strategies. Over the past year Melissa has accelerated company growth and awareness, positioning the company as a leading eCommerce platform; ultimately leading to their nine-figure acquisition– a huge achievement for the team with all eyes in the industry on them. Its revenue has tripled each year since launching, and the company has 200+ employees globally.The 4-year-old company provides advertising and sales tools to brands selling products on Amazon, Walmart, Instacart, and other marketplaces. Clients include Duracell, Keurig, Unilever, Johnson & Johnson, and others.
A 10-year Amazon veteran, Melissa helped launch the Amazon CPG/Health & Beauty retail category, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Melissa is well known as an eCommerce thought leader, Forbes Agency Council member, and participates as a speaker at eCommerce conferences and industry podcasts. She is a recurring guest on live news, including Bloomberg TV. She is a faculty member at the Path to Purchase Institute.
- In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated entrepreneur since the beginning of 2020.
Total 136 words used.
- Over the past year Melissa has positioned Pacvue as a leading eCommerce platform, leading to their nine-figure acquisition in October 2021. The company took no money from investors for the exit.
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Melissa is a subject matter expert and recurring guest on business TV and podcasts.
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Pacvue's revenue has tripled each year since launching.
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The company has 200+ employees across the globe.
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Pacvue was named the number one tool for Amazon Advertising according to David Zimmerman, PPC.
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Pacvue partners with all six large holding agencies.
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Pacvue works with 7 of top 10 CPG companies globally.
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Pacvue was first-to-market on a number of releases including Excel Integration, Bol.com advertising and eBay advertising.
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Pacvue was in the inaugural cohort of advertising partners for Walmart, Instacart, Kroger and more.
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Pacvue has a 145% growth in users year over year.
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